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Digitalization is changing companies in multiple sectors around the world. This trend will continue in the years to come. The media sector was one of the first industries to feel the effects of digitalization. ProSiebenSat.1 Group has therefore been rigorously pushing ahead with its transformation from a traditional TV company into a digital corporation with a diversified business portfolio since 2009.

For this purpose, the Group is developing new revenue models, investing in additional business areas and using innovative technologies. This strategy has made us successful because we have not only achieved but also exceeded our revenue and earnings targets multiple times. In October 2016, the Company recently increased its medium-term financial targets. These adjustments reflect the growth contributions from recent acquisitions. ProSiebenSat.1 aspires to increase consolidated revenues to EUR 4.5 billion by the end of 2018. This is EUR 300 million more than originally expected. At the same time, ProSiebenSat.1 is pursuing clear targets for adjusted EBITDA. Adjusted Group EBITDA is set to jump by EUR 400 million to EUR 1.15 billion (previously EUR 1.10 billion). These targets for financial growth are derived from our strategy and are also linked to the Group-wide remuneration model. EBITDA is not only an important performance indicator for the management of the Group and its segments, but is also part of the performance-related remuneration system for employees up to the Executive Board. We thus underscore the sustainability of our business.

There are many facets to sustainability. From a business perspective, operating sustainably means strengthening future viability via the intelligent use of resources — as a media group, our primary resources are our high TV reach and our extensive program repertoire. We are not only innovative, and we do not just promote growth via advertising. We increase the value of our portfolio with digital platforms such as e-commerce and VoD portals with different business models. Our revenue profile thus stands on a solid foundation with diversified earnings potential.

In the wake of digitalization, however, it is not just the diversity of offerings and refinancing models that is increasing. Competition is also becoming more intense, especially with regard to global providers. ProSiebenSat.1 has a positive attitude toward this development and has identified numerous growth opportunities in the dynamic market trend.


ProSiebenSat.1 has backed the Boston Consulting Group’s business@school educational initiative since 2015. Each year, some 1,500 students at 90 high schools in Germany, Italy, Switzerland, and the US enter a competition that aims to introduce them to business topics in a practical, accessible way and give them a grounding in entrepreneurship.