ProSiebenSat.1 TV Deutschland establishes production company Pyjama Pictures with Christian Ulmen and Carsten Kelber
ProSiebenSat.1 TV Deutschland establishes the Berlin-based production company Pyjama Pictures with the two renowned content production experts Christian Ulmen and Carsten Kelber, thereby further expanding its expertise in the field of content production in Germany. In the future, the new creative set-up will produce fiction content for all ProSiebenSat.1 platforms as well as for external partners. Its focus will be on German-language and local content. As the first project, the newly founded production company will produce the fourth season of the hit series “jerks.” for the streaming platform Joyn and subsequent free-TV broadcasting on ProSieben.
7Sports further expands eSports activities
Taking the step in ProSiebenSat.1's eSports offensive: 7Sports, the umbrella brand for the Group’s sports business, increases its stake in eSports GSA GmbH from 50 to 100 percent. Thus both brand and domain of the news portal www.eSports.com will also be transferred to 7Sports. Following Germany, Austria and Switzerland, 7Sports will from now on enforce its international activities with the complete takeover of eSports.com. Since 2016, 7Sports has been consistently expanding its involvement in the eSports segment, which is considered to be the fastest-growing branch in the sports and entertainment sector.
Launch of PULS 24
On September 1, 2019, PULS 24, the fourth home-grown Austrian TV station of ProSiebenSat.1 PULS 4 Group, as well as a brandnew, independent app were launched. In the era of “fake news” and filter bubbles, PULS 24 uses the power of live reporting to give viewers a direct and unadulterated view of the most important events in Austria - 24 hours a day, seven days a week. The new offering focuses primarily on information, news, business, tech, health, sports, society, service and entertainment. The 360° project covers all areas of the TV and digital sector with a high reach and is intended to provide viewers with added value to national and international TV offerings, especially with local and live content. With PULS 24, ProSiebenSat.1 is expanding its information expertise and driving forward the digital transformation of the Group.
SevenOne Media launches comprehensive addressable TV spot offer
Targeted advertising spots: The new addressable TV spots from SevenOne Media allow advertising spots to be addressed to a specific target audience, thus combining the high impact of advertising on television with various digital targeting options. The addressable TV spots are based on a unique technology that SevenOne Media has developed and filed for a Europe-wide patent and that allows distinct advertising spots to be superimposed in all advertising blocks. After a beta phase in which more than 60 campaigns have already been carried out, Seven One Media is now offering the addressable TV spots on all channels and in all program environments. With the new technology the marketer of ProSiebenSat.1 Group is driving forward the union of digital precision in delivery with the high reach of TV.
Streaming Service Joyn launches
On June 18, the largest free TV offering in Germany Joyn, a Joint Venture between ProSiebenSat.1 and Discovery, launched: With Joyn, viewers can watch live streams of 55 channels for free on a single platform. As the app launches, all channels from ProSiebenSat.1, Discovery, Viacom, WELT, Sport1, channels of the public broadcasters ARD and ZDF plus other partners are included. Joyn also offers a vast on-demand library of original series, shows and exclusive previews for best entertainment anytime, anywhere. In addition, more than 40 TV formats are already available on Joyn as previews. For all viewers that have missed a TV show or want to watch it again, Joyn provides many shows in its media library for 30 days after. New features and content will be incorporated on the platform before the winter season. That includes content from maxdome and the Eurosport Player.
ProSiebenSat.1 und Facebook cooperate on content and production
ProSiebenSat.1 and Facebook have concluded an agreement concerning the video platform Facebook Watch. The Facebook video destination thus offers its users a wide-ranging catalog of videos from the German media group. ProSiebenSat.1's inventory includes up-to-date content of TV shows and programs, archived content as well as exclusive clips giving viewers access to behind-the-scenes of their favorite shows, including backstage interviews and other information. This content on Facebook is curated by Studio71. Through the partnership, ProSiebenSat.1 increases its digital reach and generates additional revenues in the content and production business.
ProSiebenSat.1 and Mediengruppe RTL Deutschland establish joint venture
Mediengruppe RTL Deutschland and ProSiebenSat.1 are entering into a groundbreaking partnership and are establishing the joint venture “d-force”. There Advertisers are able to target relevant audiences in the area of addressable TV and online video across the complete portfolio of ProSiebenSat.1 and Mediengruppe RTL Deutschland, directly and individually, with just a few clicks. The portfolio includes the digital offerings of both media houses as well as third parties. Each company will hold 50% in the joint venture. The technological basis of the new partnership is the demand-side platform Active Agent, which is part of the Virtual Minds, the ad stack of ProSiebenSat.1 Group.
ProSiebenSat.1 establishes new management structure
ProSiebenSat.1 Group continues to implement its three-pillar strategy thus adapting its management structure. As of April 1, 2019, ProSiebenSat.1 will establish a new Executive Committee on holding level, consisting of the CEO, CFO and Deputy CEO/Group General Counsel. At the same time, the pillars Entertainment, Content Production & Global Sales and Commerce will be led by two co-CEOs respectively. All co-CEOs as well as some key functional leaders will be part of a broader Executive Board, reporting to CEO Max Conze. With this, more operative decision-making power will be transferred to the individual pillars thus setting the Group significantly more agile and effective and pushing ahead with its transformation even more consistently.
NuCom Group acquires majority stake in Aroundhome (formerly Käuferportal)
ProSiebenSat.1 Group continues to expand its commerce portfolio: The worldwide growth equity investor General Atlantic sells Aroundhome shares to NuCom Group, the commerce business of ProSiebenSat.1, in exchange for an additional stake in NuCom. NuCom Group is thereby increasing its voting shares in Aroundhome from 42 percent to 94 percent. Aroundhome previously operated under the name Käuferportal and is Germany’s largest online broker for products and services around the house. NuCom Group now holds a majority stake in each of its ten portfolio companies.
7Sports forms joint venture with eSports.com
7Sports, the sports business unit of the ProSiebenSat.1 Group, is forming a joint venture with the internationally positioned eSportscom AG. The platform of the same name is aimed at all eSports enthusiasts and fans and covers all aspects of the topic with content ranging from highlight videos from major eSports events and editorial reports through to online tournaments. 7Sports and eSportscom AG intend to jointly expand the product into the leading eSports platform in Germany, Austria and Switzerland. With its extensive expertise in the production and marketing of sports content, 7Sports will make a significant contribution to the platform’s growth. With the joint venture, ProSiebenSat.1 is clearly expanding its eSports activities.
ProSiebenSat.1 launches own live quiz app QUIPP
ProSiebenSat.1 Digital launches the live quiz app QUIPP for smartphones and tablet computers and therefore relies on a digital application via live streaming for the first time. Every day at 8 pm, quiz enthusiasts can prove their knowledge with the free app and earn money while guessing the correct answers in categories such as science, sports, history or politics. With QUIPP, ProSiebenSat.1 Digital launches mobile live entertainment and extends its digital reach. In addition to the German QUIPP App, there’s also an Austrian version available, which is produced in Vienna daily.
ProSiebenSat.1 Launches New Business Unit VERT under the Umbrella of Studio71
The ProSiebenSat.1 subsidiary Studio71 is establishing a new business unit, “VERT – The Vertical Content Division.” The name is derived from vertical mobile content in 9:16 format, which is in high demand on platforms such as Instagram and Snapchat and among young target groups and advertisers. VERT now offers a full-service range for the implementation of successful influencer campaigns for all brands seeking to present their messages in a high-quality form in the aesthetic world of Instagram. VERT benefits from a high-reach influencer portfolio that Studio71 has built up over the past years.
NuCom Group and PARSHIP ELITE Group acquire US matchmaking pioneer eharmony
ProSiebenSat.1 is announcing its first major transaction in the Commerce segment since partnering with General Atlantic: The NuCom Group and its portfolio company PARSHIP ELITE Group are acquiring 100% of eharmony. The company is considered the creator of the segment and one of the leading online matchmaking platforms in the United States. PARSHIP ELITE Group is the leading online matchmaking platform in the German-speaking and Benelux region. Since the majority acquisition, NuCom Group has supported the development of PARSHIP ELITE Group into one of its most successful portfolio companies today.
James Baker appointed President & COO of Red Arrow Studios
James Baker has been appointed President & COO of Red Arrow Studios. In his new role starting in March 2019, he will manage the global production network of ProSiebenSat.1. Baker will report directly to Max Conze, CEO of ProSiebenSat.1 Media SE. Baker’s predecessor Jan David Frouman, Chairman & CEO of Red Arrow Studios, and a member of ProSiebenSat.1 Media SE’s Executive Board, has decided to leave both posts when his current management contract concludes at the end of February 2019 after 15 years with ProSiebenSat.1.
PROSIEBENSAT.1 BEGINS CONSTRUCTION WORK FOR ITS "NEW CAMPUS" IN UNTERFÖHRING
With a symbolic turn of the sod, ProSiebenSat.1 has given the go-ahead for the construction of the "New Campus". Among other things, four studios will be built on an area of around 26,000 square meters, equipped with state-of-the-art production and broadcasting technology. In addition, the new campus offers flexibly designed office and conference rooms as well as a public entrance area. The campus brings together around 1,700 workplaces that were previously spread over several buildings. This makes it easier for ProSiebenSat.1 employees to work together and promotes direct and creative exchange across various departments and hierarchical levels.
PROSIEBENSAT.1 SELLING TROPO TO DNATA
ProSiebenSat.1 is completing the strategic review of its travel segment and will be selling its entire stake in tour operator Tropo to dnata, which is part of the Emirates Group. The purchase agreement also includes TV media volume worth several million euros for 2018 and 2019. ProSiebenSat.1 has held a majority stake in Tropo GmbH since 2012. In the roughly six years it has belonged to the media group, the tour operator for low-cost but high-quality travel packages, last-minute vacations, and hotel reservations has increased its brand awareness significantly through the use of TV advertising.
ProSiebenSat.1 and Discovery join forces to build the leading local streaming platform in Germany
ProSiebenSat.1 and Discovery announce plans to build the leading local streaming platform in Germany by integrating 7TV, maxdome and Eurosport player in one place. This will be a pioneering OTT platform in Germany offering the full entertainment package of live streams, an extensive media library with great local content and the best from Hollywood as well as high-quality sports content. The future product will deliver an un-matched digital entertainment experience for consumers’ needs. It will feature a wide free offering, an attractively priced advertising free tier and premium pay tiers with access to exclusive sports and movies. ProSiebenSat.1 and Discovery aim to create bespoke content and rapidly scale and invest into the platform. Building a dedicated team of more than 200 professionals will support the successful start of the platform in first half of 2019.
ProSiebenSat.1 Annual General Meeting Resolves Dividend Payment of EUR 1.93 per Share
The Annual General Meeting of ProSiebenSat.1 Media SE was held on May 16, 2018 in Munich. The shareholders adopted all proposed resolutions requiring their approval by a large majority. Around 870 participants attended the Annual General Meeting. The attendance rate was around 64% of share capital. ProSiebenSat.1 Media SE is continuing its earnings-oriented dividend policy: The shareholders resolved to distribute a dividend of EUR 1.93 per dividend-entitled share for the 2017 financial year (previous year: EUR 1.90). This equates to a total payout of around EUR 442 million and a payout ratio of 80.3% of adjusted net income. The dividend will be paid out on May 22, 2018. In addition, the remuneration system for Executive Board members was adopted by a significant majority of the Annual General Meeting.
ProSiebenSat.1 and Hubert Burda Media Agree to Collaborate on Content and Marketing
ProSiebenSat.1 Media SE and Hubert Burda Media have concluded a collaboration agreement for content and sales. The primary objective of the collaboration is to offer the advertising market additional services with high-quality content and a wider reach as well as cross-media and interlinked products. Both partners want to use their particular strengths with female target groups and initially focus their cooperation on the fashion and beauty industries. The existing joint digital marketing will also be developed. With their portfolio consisting of TV, digital and print, on average, both partners reach over 95 percent of the German public every month.
REDSEVEN ENTERTAINMENT MARKS TENTH ANNIVERSARY
RedSeven Entertainment is looking back on a success story: The company has become one of Germany’s most successful entertainment production companies and has produced hit formats such as “Germany’s next Topmodel“, “The Taste“ or “The Biggest Loser”. With the launch of its new Brand & Digital Studio unit, RedSeven specializes in developing and creating corporate marketing content for internal and external use. RedSeven is part of Red Arrow Studios, the production and distribution division of ProSiebenSat.1 Media SE.
ProSiebenSat.1, Mediengruppe, RTL Deutschlandand and United Internet Launch European netID Foundation
With the launch of the European netID Foundation, the log-in alliance by ProSiebenSat.1, Mediengruppe RTL Deutschland and United Internet is taking concrete shape. As a separate entity, the foundation will help internet providers in all industries to implement the new European data protection law. To this end, it is providing an open industry standard branded "netID", with which every website in Europe can offer its users a secure login pursuant to data protection regulations. At the same time, the foundation ensures the standard's compliance and further development.
ProSiebenSat.1 wins General Atlantic as partner for its Commerce unit NuCom Group
ProSiebenSat.1 Group, one of the largest independent media companies in Europe, is entering a long-term partnership with General Atlantic, a leading global growth equity firm, to help drive the strategic development of its Commerce business. ProSiebenSat.1 Group formed NCG – NuCom Group on January 1, 2018, which will unite ten strategic investments from its Commerce business - including Verivox, Parship Elite Group and Jochen Schweizer mydays Group.
ProSiebenSat.1 Media SE names Max Conze as new CEO
Max Conze will become the new CEO of ProSiebenSat.1 Media SE with effect from June 1, 2018. He will succeed the long-time ProSiebenSat.1 CEO Thomas Ebeling who left the Company on February 22, 2018. Until Max Conze will take up his post, Conrad Albert, Deputy CEO of ProSiebenSat.1 Media SE, serves as interim chairman from until May 31, 2018.
ProSiebenSat.1 Acquires E-Commerce Marketer Kairion
ProSiebenSat.1 Group continues to strengthen its activities in the ad-tech sector and is acquiring the e-commerce marketer Kairion from Cocomore AG. The company aggregates the advertising environments and data of over 80 online shops, an activity known as retail media. Advertisers can tailor and target their messages to what the shoppers are actually interested in buying.
ProSiebenSat.1 expands AdTech Stack
ProSiebenSat.1 is acquiring a majority in esome advertising technologies, the leading social-advertising provider in the DACH region. The acquisition complements the Group's growing AdTech portfolio. In November, ProSiebenSat.1 has also invested 42 percent in BuzzBird, a platform for the simple implementation of influencer marketing campaigns.
Capital Markets Day 2017: ProSiebenSat.1 announces new Group setup with three-pillar strategy
As of January 2018, the Group will have a new organizational setup with the three business areas of Entertainment, Content Production & Global Sales and Commerce. The aim is to adapt the Group to the dynamically changing environment and to secure further sustainable, profitable growth.
ProSiebenSat.1 sells travel website weg.de to lastminute.com
Red Arrow acquires majority stake in US film distributor Gravitas Ventures
Red Arrow has acquired a majority stake in global distribution company Gravitas Ventures. Based in the US, Gravitas is one of the largest all-rights film distributors in the world, with a particular focus on independently produced films and documentaries for global digital, SVOD and OTT platforms.
Red Arrow partners with US production company 10Fold
Red Arrow has closed a commercial and creative partnership with the newly founded US production company 10Fold. Based in Los Angeles, 10Fold is focused on both non-scripted and scripted content and boasts both active productions and a large slate of market-ready developments across numerous genres. 10Fold is owned by Emmy-winning producers Craig Armstrong and Rick Ringbakk, who have more than 45 years of combined experience in the entertainment industry.
ProSiebenSat.1 TV Germany agrees partnership with A + E Networks
ProSiebenSat.1 TV Deutschland GmbH and the US program provider A + E Networks have agreed on a multi-year volume deal. The contract gives the German broadcasting group access to the extensive program catalog of A + E. In addition to programs of the internationally known broadcasters A + E, Lifetime and FYI, ProSiebenSat.1 also has exclusive rights to the portfolio of the History Channel, the most successful channel of A + E Networks.
ProSiebenSat.1, RTL Deutschland Media Group, and United Internet Create Log-in Alliance – First Partner: Zalando
The aim of the log-in alliance of ProSiebenSat.1, RTL Deutschland Media Group, and United Internet is to create a simple and secure registration and single sign-on service online. Three leading German media and internet companies are thus adapting their platforms to the EU’s new data protection standards. Zalando SE will be the first partner to make use of this log-in solution.
ProSiebenSat.1 develops “Media Regulations 4.0” model to promote diversity of opinion in young target groups
With “Media Regulations 4.0”, ProSiebenSat.1 Media SE is presenting a model prompting discussion about the realignment of media policy in Germany. The aim is to reach a larger number of young people with public service content to promote democratic values, contribute to societal discourse and enhance social coherence.
SevenVentures: Successful Sale of Media-for-Equity Participations
SevenVentures, ProSiebenSat.1 Media SE’s financial investor, has successfully sold a large part of its media-for-equity portfolio to the leading private equity firm Lexington Partners. As part of the transaction, up to 16 minority participations of SevenVentures and other Group companies will be transferred to the new “Crosslantic Capital” fund. Sales proceeds amount to a mid-double-digit million Euro figure. In regards to the media and cash investments made, ProSiebenSat.1 Group doubled the value and generated an IRR of around 30 %.
ProSiebenSat.1 Acquires Commerce Business for Experience Gifts from Jochen Schweizer
ProSiebenSat.1 Group is expanding its commerce business with another acquisition by taking a majority stake in Jochen Schweizer GmbH, which operates the business for experience gifts within the Jochen Schweizer Holding. ProSiebenSat.1 combines the acquired company with its own 100 % stake in mydays under the umbrella of Jochen Schweizer mydays Holding GmbH. Both companies and brands remain under the new holding company and complement each other in terms of offering and focus.
ProSiebenSat.1 Sells Etraveli to CVC Capital Partners
ProSiebenSat.1 Group is selling all its shares in Etraveli Holding AB to CVC Capital Partners, an international financial investor. The company, which is based in Uppsala, Sweden, is a global online travel agency (OTA) for flights. Since ProSiebenSat.1’s acquisition in November 2015, the company has significantly increased its revenues and earnings. In addition, the company’s value (based on an enterprise value of EUR 508 million) more than doubled within this period.
European Media Corporations Agree on Joint Venture: ProSiebenSat.1, TF1 and Mediaset found European Broadcaster Exchange (EBX)
ProSiebenSat.1, TF1 Group (France) and Mediaset (Italy and Spain), are establishing in equal shares the European Broadcaster Exchange (EBX). The joint venture marks the start of a deeper strategic collaboration to drive forward the technological development of online advertising. One focus will be on high-quality pan-European video campaigns to create new ways for advertisers to reach their customers. Since November 2017 Channel 4 has invested in European Broadcaster Exchange as exclusive UK partner.
Dr. Jan Kemper to become CFO of ProSiebenSat.1 Media SE
Dr. Jan Kemper has been a member of the Executive Board of ProSiebenSat.1 Media as Chief Financial Officer since June 1, 2017. He will succeed Dr. Gunnar Wiedenfels, who is leaving the company at the end of March 2017. Kemper will also assume responsibility for the M&A business of ProSiebenSat.1 Media SE as of August 1, 2017, in addition to his duties as CFO of the Group. Chief Investment Officer Dr. Ralf Schremper is leaving the Company at the end of July 2017.
Annual General Meeting Resolves Dividend Payment of EUR 1.90 per Share
At the Annual General Meeting of ProSiebenSat.1 Media SE was, the shareholders resolved to distribute a dividend of EUR 1.90 per dividend-entitled share for the 2016 financial year. This represents an increase of 10 cents compared to the previous year and equates to a total payout of around EUR 435 million and a payout ratio of 84.7 % of underlying net income. The Company is thus continuing its earnings-oriented dividend policy.
ProSiebenSat.1 and Discovery partner on next generation OTT / Mobile Service in Germany
ProSiebenSat.1 and Discovery Communications today announced plans to expand Germany’s mobile video and OTT marketplace through an enhanced streaming joint venture partnership for their brands in Germany. The 50/50 JV will bring German viewers more options and better quality to enjoy their favorite content and shows from ProSiebenSat.1, Discovery and eventually other content partners. At launch, the streaming service will bring together the seven channels included in ProSiebenSat.1’s current 7TV mobile offering: ProSieben, SAT.1, kabel eins, sixx, ProSieben MAXX, SAT.1 Gold and kabel eins Doku, along with Discovery’s free-to-air German channels DMAX and TLC.
PULS 4 is acquiring the Austrian TV-station ATV
ProSiebenSat.1 PULS 4 is acquiring the Austrian broadcasting group ATV from Tele München Fernseh GmbH & Co. Produktionsgesellschaft. ATV will be maintained as a full-service broadcaster with clear positioning. At the same time, the private station will benefit after being integrated into ProSiebenSat.1 PULS 4 Group from the synergies within the station family.
ProSiebenSat.1 TV Deutschland and Scripps Networks Interactive agree to strategic cooperation
German broadcaster ProSiebenSat.1 TV Deutschland GmbH and leading U.S. developer of lifestyle content Scripps Networks Interactive, have announced an extensive, multi-year license agreement. This strategic cooperation will be launched in spring 2017 with branded blocks of Scripps Networks’ popular television brands HGTV, DIY Network, Food Network and Travel Channel on ProSiebenSat.1 TV Deutschland channels. The volume deal boasts more than 1.200 hours of high-quality lifestyle and factual entertainment programming to premiere on German television. In addition to broadcasting rights, the cooperation includes extensive online rights.
European Broadcasters invest in Studio71
ProSiebenSat.1 Group continues to internationalize its online video business and is building up a strategic partnership with its European media partners TF1 Group (France) and Mediaset (Italy) in the field of multi-channel networks (MCN). The new investors will support Studio71 in tapping into additional markets alongside Germany, USA, Canada, Great Britain and Austria, and in continuing its strong growth trajectory over the recent years.
Sabine Eckhardt joins ProSiebenSat.1 Executive Board
Sabine Eckhardt has been a member of the Executive Board of ProSiebenSat.1 Media SE since January 1, 2017 as Chief Commercial Officer (CCO). In her current role as Managing Director of SevenOne Media and SevenOne AdFactory, she was mainly responsible for developing the business with innovative, cross-media advertising products as well as the ProSiebenSat.1 marketer’s new clients business. In addition, she will now push the exploitation of group-wide synergy potential. Within the Digital Ventures & Commerce segment, she will also be assuming responsibility on Board level for the Group’s SevenVentures business. Dr. Christian Wegner leaves the Company as of December 31, 2016 after twelve years.
kabel eins Doku successfully launched
With kabel eins Doku, ProSiebenSat.1 launched a new free TV channel in Germany. History, real crime, nature and technology are the focus of documentaries and reports. The advertising-financed station is aimed specifically at male viewers aged 40 to 64. The Group is thus pursuing its successful multi-station strategy.
ProSiebenSat.1 acquires Parship and Elite-Partner
ProSiebenSat.1 Group has expanded its digital portfolio and acquired a majority stake in the PARSHIP ELITE Group, the leading provider of online dating services in the German-speaking region. This acquisition underlines the strategic focus on established and profitable growth companies and complete the existing portfolio by adding value.
Red Arrow further invests in key US market
The Red Arrow Entertainment Group has acquired a majority stake in the US production company 44Blue. The company is a leading producer of non-scripted TV programs. Red Arrow is thus expanding the factual entertainment portfolio and strengthening its presence on the key market of the US at the same time. Here, Red Arrow is also expanding in the digital sector and investing in the US production company Band of Outsiders.
maxdome concludes exclusive partnership with Deutsche Bahn
From the end of 2016, ICE passengers will be able to watch films and series on maxdome, ProSiebenSat.1 Group’s online video library. The Group has concluded a long-term partnership with Deutsche Bahn. This means that maxdome will be integrated into the ICE portal of Deutsche Bahn as the only video service, which will be accessible via on-board WiFi. With this new partnership, maxdome will can significantly increase its reach. Every year, around 80 million people in Germany travel with ICE trains.
Red Arrow invests in Mad Rabbit in Canada and the USA
Red Arrow Entertainment Group has invested in the newly established production company Mad Rabbit. The joint venture, which is based in Toronto and Los Angeles, produces high-value fiction formats for the global market. Red Arrow has a minority interest in the company and all future Mad Rabbit projects will be distributed around the world by Red Arrow International. Fiction programs are particularly relevant for the Group because of the high international demand.
ProSiebenSat.1 to be included into the DAX
As first media company, ProSiebenSat.1Media SE has been included in the leading index in Germany (the DAX) since March 21, 2016. Thus, the Group is one of the 30 largest listed corporations in Germany following market capitalization and trading volume. Over the past five years, the share’s value has more than tripled. In 2016, the share started with a profit as well: It reached its highest closing price at EUR 48.66 on March 1 and was quoted at EUR 45.19 at the end of the quarter (previous year: EUR 45.71). The median price target is EUR 51.80.
Jan David Frouman appointed to the Executive Board of ProSiebenSat.1 Media SE
Jan David Frouman has been a member of the Executive Board of ProSiebenSat.1 Media SE since March 1, 2016. The newly created Executive Board department, Content & Broadcasting, comprises TV activities with all station brands and the Group’s content strategy in Germany, Austria and Switzerland. Frouman has been working for ProSiebenSat.1 since 2004; as CEO and Chairman, he remains in charge of the Red Arrow Entertainment Group.
ProSiebenSat.1 complements its marketing offer with digital-out-of-home
The Group has concluded an exclusive partnership with Cittadino. As a result, ProSiebenSat.1 is now able to market digital screens in exclusive and high footfall locations — including airports, gas stations and various public places in major cities. With this collaboration, we will reach more than 225 million additional contacts each month and offer advertising customers the entire portfolio on video screens: from TV to online and mobile platforms to digital-out-of-home.
Red Arrow and Smuggler invest in new production company, Cove Pictures
Together with Smuggler, Red Arrow Entertainment Group founded the international production company Cove Pictures. The joint venture produces high-value fiction and comedy formats and factual programs for the global market. Red Arrow holds a minority stake in Cove pictures. Cove already has forged a creative alliance with Eon Productions to develop a number of shows for the international market.
Red Arrow acquires majority interest in Dorsey Pictures
Red Arrow Entertainment Group acquired a majority interest in Dorsey Pictures, a production company in the US. The Denver-based entity is a leading US producer of non-scripted TV programs and branded entertainment. The acquisition enlarges Red Arrow’s US production network with new program genres such as “outdoor adventure”. Red Arrow also opens up a new business area with branded entertainment.
Red Arrow Entertainment acquires majority stake in Karga Seven Pictures
Karga Seven is a leading US producer and developer of factual entertainment formats and produces both scripted and non-scripted programs. Via this acquisition, Red Arrow is continuing its rapid expansion in the world’s most important TV market. Karga Seven is headquartered in Los Angeles and the company also has a location in Istanbul.
ProSiebenSat.1 and Disney signed a long-term master license agreement
ProSiebenSat.1 and Disney Germany, Switzerland and Austria signed a long-term master license agreement. The agreement gives ProSiebenSat.1 access to new Hollywood blockbusters and TV series from the Disney, Disney·Pixar, Lucasfilm, Marvel, and ABC Studios production companies. ProSiebenSat.1 Group has agreements with nearly all major Hollywood studios, producers, and film companies. The Group’s program supply is therefore secured in the long term.
Internationalization of the travel portfolio
With its purchase of etraveli, ProSiebenSat.1 realized the largest acquisition to date in its digital business. In October, the Company has acquired the leading pan-European online travel agency for flights. It complements the Travel Vertical with the Flight segment. By investing in etraveli, ProSiebenSat.1 has made its existing travel portfolio more international and set the course for further growth beyond Europe’s borders.
Axel Springer and ProSiebenSat.1 promote digital start-ups
Axel Springer SE and ProSiebenSat.1 Media SE have launched a joint project to promote high-growth digital companies. The initiative aims to support innovative business ideas and start-ups in order to improve Germany’s position as a digital location, also on an international level. To this end, the two groups have already implemented three joint initiatives: Besides their investment in the Lakestar II investment fund, Axel Springer and ProSiebenSat.1 each acquired a minority interest in Jaunt, a US company specializing in augmented reality. The two media companies also invested in the online platform MyTicket.
ProSiebenSat.1 becomes first German station group to offer addressable TV
On the basis of HbbTV, ProSiebenSat.1 is developing new forms of advertising that allow targeted modulation of commercials by region and by target group. In “switch-in” advertising for instance, a digital advertising banner is superimposed on the linear TV channel whenever the viewer switches over to the stations SAT.1, ProSieben, kabel eins and sixx. The ProSiebenSat.1 marketer SevenOne Media won the automotive company Daimler as first customer. In the new HbbTV-based forms of advertising, the Group sees a long-term opportunity to offer regional TV advertising via addressable TV.
ProSiebenSat.1 broadens its expertise in the German programmatic advertising market
ProSiebenSat.1 has acquired a 51.0% interest in Virtual Minds AG. The company is one of the leading European specialists in the dynamically growing programmatic advertising market. Virtual Minds’ products enable the increasingly automated sale and procurement of digital advertising, especially in the important market segment of video and moving images. Prior to this, ProSiebenSat.1 had already acquired a majority interest in SMARTSTREAM.TV, a company that provides services relating to the optimization of online advertising space. ProSiebenSat.1 is constantly broadening its own expertise in the automated sale of advertising in digital media and in individualized targeting. Thus, the Group offers its customers attractive online platforms and creates new growth opportunities.
Red Arrow establishes Ripple Entertainment in the US
Red Arrow Entertainment Group has strengthened its global digital presence by launching Ripple Entertainment, a digital media company in Los Angeles. The objective of Ripple Entertainment is to operate digital networks and to develop and produce content with Red Arrow Entertainment Group production companies, third-party providers, and independent creators. At the same time, Ripple Entertainment will exploit Red Arrow’s existing programming digitally, thus maximizing the value of the portfolio.
ProSiebenSat.1 launches global Multi-Channel-Network
ProSiebenSat.1 Group has acquired the majority in Collective Digital Studio (CDS), a leading MCN in the United States, and manage it together with Studio71. From this time on, Studio71 thereby is one of the top five MCNs in the world. In 2013, ProSiebenSat.1 had already established its own MCN, Studio71, which has established itself as the largest network in the German-speaking region.
ProSiebenSat.1 acquires Verivox consumer portal
ProSiebenSat.1 Group has acquired a majority interest in Verivox, Germany's largest independent consumer energy portal. Via ProSiebenSat.1 Commerce GmbH, the Group is taking over 80% of the shares in Verivox. The acquisition is subject to approval by the Federal Cartel Office. In April, the Company already increased its share in Sonoma Internet GmbH by 51.8 % to 75.0 %. The company operates Amorelie, an online lifestyle shop for love lives in the German-speaking market. ProSiebenSat.1 Commerce GmbH also acquired the remaining shares (53.0 %) in flaconi.de, Germany's second largest online store for perfume, make-up, and cosmetics and now holds 100 % of shares.
Conversion into a European Stock Corporation completed
At the Annual General (AGM) Meeting on May 21, 2015, the shareholders of ProSiebenSat.1 Media AG resolved to convert the Group into a European Stock Corporation (Societas Europaea, SE) with 99.97 % of the votes. The new legal form supports the international focus that the Group accelerates particularly in the digital sector. The shareholders also approved the other resolution proposals put to vote by a large majority. Following the AGM, Dr. Werner Brandt was elected as Supervisory Board Chairman of the new ProSiebenSat.1 Media SE.
Gunnar Wiedenfels appointed to the ProSiebenSat.1 Executive Board
As of April 1, 2015, Dr. Gunnar Wiedenfels was appointed as Chief Financial Officer at ProSiebenSat.1 Media AG. He was already Deputy CFO and took over the department from Axel Salzmann, who left the Company as of March 31, 2015 at his own volition. At the same time, Dr. Ralf Schremper assumed the newly created Board department "Corporate Strategy & Investments". The decision was already made in Septemeber 2014. Ralf Schremper and Gunnar Wiedenfels had both already held various management positions at ProSiebenSat.1 in the previous years.
ProSiebenSat.1 extended licensing contract with Twentieth Century Fox
7Commerce bundles strategic e-commerce investments
From now on, the newly founded subsidiary ProSiebenSat.1 Commerce GmbH (7Commerce) will be responsible for all strategic e-commerce investments in the ProSiebenSat.1 Group. By transferring these investments to its own subsidiary, the Group aimes to position itself on the market as a long-term investor. Thus, at the same time, ProSiebenSat.1 is creating the organizational conditions required to centralize resources, network e-commerce portals more closely and leverage additional synergies as a result.
SevenOne Media is the number 1 at in-stream video ads
With a market share of 48.6 %, the ProSiebenSat.1 marketer SevenOne Media was once again number one on the advertising market for in-stream video ads in 2014 (IP Deutschland: 32.5 %). Overall, SevenOne Media generated gross revenues of EUR 182.4 million with the marketing of video online (previous year: EUR 148.5 million). This is an increase of 22.8 %. This means that SevenOne Media again grew stronger than the market.
New licensing contracts concluded with Hollywood studios
Studio 71 cracks 200 million video view mark
Divestment of Hungarian and Romanian TV and radio activities completed
ProSiebenSat.1 and Unitiymedia KabelBW extend partnership
ProSiebenSat.1 expands e-commerce business
After the successful establishment of the travel portfolio and the founding of ProSieben Travel GmbH in spring, the ProSiebenSat.1 Group identified additional e-commerce industries that offer the Group attractive growth potential. These include the "Beauty & Accessories" and "Home & Living" sectors. For this reason, SevenVentures, the ProSiebenSat.1 Group's ventures arm, increased its shares in moebel.de and Flaconi. In the German-speaking market, Flaconi is the second largest online store for perfume and cosmetics, while moebel.de is the leading search engine for fittings and living. Both transactions were closed in July.
Dr. Werner Brandt is new Chairman of ProSiebenSat.1 Media AG’s Supervisory Board
At the Annual General Meeting on June 26, 2014, Dr. Werner Brandt, former CFO of SAP AG, was elected as a new member of the Supervisory Board and appointed Chairman. Eight other Supervisory Board members were appointed at the same time. In addition, the Annual General Meeting resolved a dividend of EUR 1.47 per share. This equates to a payout ratio of 82.5 % in terms of adjusted group profit for 2013.
ProSiebenSat.1 launches 7TV App
Since June, viewers have been able to use the new 7TV app to watch a mobile live stream of the ProSiebenSat.1 stations' entire free TV programming. In addition, the Group offers the most extensive TV media library in Germany. This allows free access to numerous TV shows from the station group. Since it launched, the app has already been downloaded over 2.5 million times.
Red Arrow produces series for Amazon
ProSiebenSat.1 optimizes financing structure
ProSiebenSat.1 acquires Aeria Games Europe
Ventures business to be internationalized
Red Arrow Entertainment Group acquires a majority interest in the US production company Half Yard
KKR and Permira sell remaining ProSiebenSat.1 shares
ProSiebenSat.1 launches global Multi-Channel-Network
E-commerce vertical “Travel” successfully established
Red Arrow Entertainment Group founds Joint Venture with US producer Mark Burnett
Eastern European portfolio sold
Red Arrow produces first in-house production for Sky
Licensing rights from the Hollywood studio DreamWorks secured
Capital Markets Day: ProSiebenSat.1 presents new financial targets
A strong start for ProSieben MAXX
The free-TV station ProSieben MAXX launched on September 3 and achieved the best station launch in the German TV market for 13 years. The programming is chiefly aimed at men aged 30 to 59 with international series, high-quality reportage and US movie highlights.
ProSiebenSat.1 founds Studio71
maxdome launched in Austria
Preference shares converted into registered common shares
ProSiebenSat.1’s Annual Report again awarded
In the competition "The Best Annual Report," ProSiebenSat.1 Media AG won first place among all MDAX companies. In the overall ranking of all stock market indices, the Group achieved second place. The award illustrates the high quality of the content of the Annual Report and the company's transparent financial communication.
Shareholders approve conversion of preference shares into common shares
ProSiebenSat.1 extends cooperation with Constantin Film
Prices for SAT.1
Divestment of Scandinavian TV and radio stations completed
ProSiebenSat.1 and MEDIA BROADCAST renew their commitment to DVB-T
Expansion of “travel” portfolio
ProSiebenSat.1 Supervisory Board extends Thomas Ebeling’s contract
The Supervisory Board of ProSiebenSat.1 Media AG extended CEO Thomas Ebeling's contract until 2017. Thomas Ebeling took up his post as CEO in March 2009.
ProSiebenSat.1 launches online ticketing platform TICKETHALL
SAT.1 Gold goes on air
SAT.1 GOLD launches on January 17, 2013: Along the lines of "Mir geht's gold", the new free-to-air TV channel of ProSiebenSat.1 TV Deutschland is addressing the core target group of 40 to 64-year-olds with exclusively German TV productions, especially female viewers.
TV and radio stations in Scandinavia sold
ProSiebenSat.1 converts MyVideo into an online TV station
In 2012, ProSiebenSat.1 converts the internet platform MyVideo into an online TV station. The Group shows popular US series such as "Spartacus" on MyVideo before the TV broadcast as an "online first" premiere. In addition, ProSiebenSat.1 produces four live shows exclusively for the web and opens its own production studio in Cologne for this purpose.
Happy Birthday, “SAT.1-Frühstücksfernsehen”!
On October 1, 2012, the oldest SAT.1 format celebrates its 25th birthday: With a 21,2% market share in the 14- to 49- year-old target group, the birthday show takes over the market leadership between 5:30 am and 10:00 am.
Heidi Stopper is appointed to the ProSiebenSat.1 Executive Board
Red Arrow acquires majority interest in Left/Right
Capital market communications of ProSiebenSat.1 awarded
Sixx Austria is launched
Red Arrow opens office in Hong Kong
Red Arrow Entertainment Group acquires a majority interest in production company NERD
Red Arrow Entertainment Group enters into the Israeli TV market
ProSieben Fun launches
From May 2012, there is a new pay TV station. ProSieben FUN shows a young, varied range of programming and is the Group's third German pay TV station after SAT.1 emotions and kabel eins CLASSICS.
Red Arrow Entertainment Group acqures a majority interest in CPL Productions in Great Britain
ProSiebenSat.1 founds creative agency SugarRay
Exclusive agreement with Sony Online Entertainment
Capital Markets Day: ProSiebenSat.1 presents growth strategy
Red Arrow participates in U.S. production company Fuse
The Red Arrow Entertainment Group acquires a majority interest in U.S. production company Fuse. Productions like "The Killing" and "Burn Notice" have made Fuse one of the country's leading producers of fiction programming.
Conrad Albert und Christian Wegner are appointed to the ProSiebenSat.1 Executive Board
Conrad Albert (43) and Dr. Christian Wegner (37) are appointed to the Executive Board as of October 1. Albert holds the new Executive Board-level position for Legal, Distribution & Regulatory Affairs. Wegner is in charge of New Media & Diversification.
ProSiebenSat.1 announces Advisory Board members
The ProSiebenSat.1 Group had announced in July that it would found an Advisory Board, chaired by Dr. Edmund Stoiber, to advise the company on matters of social and media policy, and on ethical issues. In September the Group announces the appointment of seven more members from research, ecology and sustainability, youth and social matters, the arts, and culture and sports.
Call TV channel 9Live closes down
Dutch and Belgian investments sold
Götz Mäuser is new Chairman of the Supervisory Board
ProSiebenSat.1 acquires leading games providers
Red Arrow Entertainment Group acquires majority interest in British production company
SevenOne International opens office in the USA
ProSiebenSat.1 signs distribution agreement with Kabel Deutschland
Red Arrow Entertainment Ltd is founded
The Red Arrow Entertainment Group founds a new holding company in London, Red Arrow Entertainment Ltd. Objectives include a number of strategic investments in local production companies that show great potential for growth.
Maxdome is fully consolidated
ProSiebenSat.1 launches new station PRO4 in Hungary
A new station, PRO4, goes on the air in Hungary on January 3. The channel targets men age 18 to 49, and offers TV series, films, animated series, and popular in-house productions. Joining MAX in Norway and 6'eren in Denmark, PRO4 is the ProSiebenSat.1 Group's third station aimed primarily at men.
ProSieben and SAT.1 start live HbbTV operations
ProSiebenSat.1 sells N24
sixx goes on air
Women's TV channel sixx goes on the air on May 7, with the slogan "sixx. I want that too." The station is accessible to 55 percent of all German households using TV.
ProSiebenSat.1 launches MAX in Norway
Foundation of SevenOne Ad Factory
Advertising time marketer SevenOne Media founds a subsidiary for cross-media campaigns. SevenOne Ad Factory advises advertisers and develops cross-media campaigns with as many as twelve different media.
SAT.1 moves to Munich
ProSiebenSat.1 pools its marketing activities at SevenOne Media GmbH
ProSiebenSat.1 pools its marketing activities: TV marketing company SevenOne Media and online marketer SevenOne Interactive combine to form SevenOne Media GmbH.
ProSiebenSat.1 opens new Playout Center in Munich
Thomas Ebeling is appointed new CEO
Thomas Ebeling is appointed new CEO of ProSiebenSat.1 AG as of March 1. His duties include Group Content, International Free TV, Print, Corporate, Human Resources, Sales and Marketing.
ProSiebenSat.1 launches further free TV channel in Denmark
ProSiebenSat.1 sells billiger.de
ProSiebenSat.1 participates in autoplenum.de
Andreas Bartl is new member of the Executive Board
Axel Salzmann is new CFO
ProSiebenSat.1 AG assumes SBS Broadcasting Group
ProSiebenSat.1 launches Kanal 9 in Sweden
KKR and Permira new major stakeholder of ProSiebenSat.1
ProSiebenSat.1 acquires a stake in lokalisten.de
The ProSiebenSat.1 acquires a stake in MyVideo.de
maxdome is launched
The ProSiebenSat.1 Group launches the maxdome video-on-demand portal.
ProSiebenSat.1 launches new pay TV channels
The ProSiebenSat.1 Group's first two pay TV channels go on the air: SAT.1 Comedy and kabel eins CLASSICS. Besides "best of" favorite programs, they also offer audiences new productions.
The takeover of ProSiebenSat.1 by Axel Springer AG does not go through
Axel Springer AG becomes new majority owner of ProSiebenSat.1
ProSiebenSat.1 Media AG assumes Euvia Media AG & Co. KG
ProSiebenSat1. Welt goes on air in the USA
On February 22, 2005 at 5:00 pm ProSiebenSat.1 Welt, a general interest program consisting of the best programs from SAT.1, ProSieben, kabel eins and N24, goes on air in the USA. The start button is pressed by national football coach Jürgen Klinsmann. Hans Fink and Jan Frouman take over the management of the US network.
ProSiebenSat.1 concludes a contract with Constantin Film
N24 breakes even
ProSiebenSat.1 acquires German TV rights of Spyglass Entertainment
ProSiebenSat.1 establishes SevenOne International to sell TV productions internationally
ProSiebenSat.1 establishes new business sector Diversification
ProSiebenSat.1 acquires broadcasting rights of Warner Bros.
“WE LOVE TO ENTERTAIN YOU”
Since September 2003, ProSieben’s slogan stands for great entertainment, brands and formats as well as forming bonds with the audience. A year later, the channel’s claim further develops the independent, registered lifestyle brand WE LOVE.
ProSiebenSat.1 acquires broadcasting rights of Paramount Pictures
Saban Capital Group, Inc. is new major shareholder of ProSiebenSat.1 Media AG
Contract with Sony Pictures Entertainment concluded
ProSiebenSat.1 acquires free TV rights of UEFA Champions League
ProSieben is Engaging
The “ProSieben Knowledge Award” is awarded for the first time on February 14, 2003. RED NOSE DAY is set up just a month later, on March 14, 2003.
ProSiebenSat.1 Media AG acquires SevenOne Intermedia
KirchMedia and ProSiebenSat.1 Media AG cancel merger plans
Merger of ProSiebenSat.1 Media AG and KirchMedia announced
Merger of ProSieben Digital Media GmbH and Kirch New Media AG
N24 moves to the capital
ProSiebenSat.1 Media AG acquires stake in Euvia
On May 21, 2001 ProSiebenSat.1 Media AG acquires 48.4 percent of Euvia Media AG & Co. KG. The Euvia acquisition expands the ProSiebenSat.1 Group's portfolio into the promising transaction television sector. Euvia owns the stations 9Live and sonnenklar tv.
ProSiebenSat.1 Media AG places note in an amount of EUR 400 million
A common live shopping program window for SAT.1 und kabel eins
MEDIAGRUPPE MÜNCHEN and MEDIA 1 merge to SevenOne Media
MEDIAGRUPPE MÜNCHEN and MEDIA 1 merge to form SevenOne Media, the ProSiebenSat.1 Group's marketing company as of November 15, 2000.
New logo for ProSiebenSat.1 Media AG
On October 13, 2000 the 97,243,200 shares of ProSiebenSat.1 AG preferred stock are released for trading on the Frankfurt Exchange. ProSiebenSat.1 Media AG presents its new logo. A corporate design is developed for ProSiebenSat.1 Media AG, not only to serve as an entirely new brand, but to forge a link between the merged ProSieben und SAT.1. The numbers 7 and 1 are mingled visually to form an arrow pointing upward.
Entry in the commercial register
ProSieben and SAT.1 merge into the largest German television company
Ingolf Lück presents first “SAT.1 Stand Up-Club”
N24 goes on air
On January 24, 2000 the new news station N24 goes on the air. N24 is a wholly-owned subsidiary of ProSieben Media AG.
ProSieben Group holds a stake in the ArtMerchandising & Media AG
ArtMerchandising & Media AG is founded on December 31, 1999, focusing on the international marketing of corollary rights in works of art. The ProSieben Group holds a stake in the company.
Opening of the new media center in Berlin
With a Gendarmenmarkt party of more than 2000 guests, a galaxy of stars and a concert by Marius Müller-Westernhagen, SAT.1 dedicates its new media center in Central Berlin on August 31, 1999. The station has invested more than DM 275 million in remodeling and expanding the complex of buildings, DM 55 million for studio equipment alone. The result is one of Europe's most up-to-the-minute media centers. After 15 years of producing programming at three sites in Hamburg, Berlin and Mainz, SAT.1's roughly 800 employees are working under one roof at last.
Marketing firm Media 1 evolves
Launch of ProSieben Schweiz
ProSieben foundsSevenSensees creative agency
ProSieben Group acquires ddp
“TV Total” hosted by Stefan Raab premieres on ProSieben
Starting on March 8, 1999, Stefan Raab delights TV viewers nationwide with his weekly entertainment show “TV total”. In addition, the world’s most important film awards show, “The Oscars”, airs on ProSieben.
“Galileo” launches on ProSieben
“Galileo”, Germany’s first daily science magazine hosted by Aiman Abdallah, goes an air on November 30, 1998.
Soccer live in SAT.1 Schweiz
Topping out ceremony at ProSieben
ProSieben is the first media stock to be included in the MDAX
Prosieben launches advertising window in Austria
SAT.1 is sponsoring the International Film Festival in Berlin
ProSieben launches Business-to-Business offering online
“K1 Das Magazin” launches
Besides “K1 Nachrichten”, KABEL 1 launches the second member of the K1 information shows on September 25, 1997: “K1 Das Magazin” – a show presenting the main events of the week.
ProSieben is Germany’s first television stock
kabel eins – license extension for full-service channel
ProSieben launches own advertising window in Switzerland
ProSieben on growth course
SAT.1 launches online presence
The ProSieben Media AG emerges
ProSieben Group launches first internet presence
Expansion of merchandising activities
ProSieben to be broadcasted nationwide
REWE becomes ProSieben shareholder
Conversion into a stock company
SAT.1 starts Late Night Talk
kabel eins becomes ProSieben subsidiary
ProSieben: “taff” goes on air
ProSieben’s first tabloid television program, “taff”, goes on air on May 29, 1995.
ProSieben Club is founded
SAT.1 enters the merchandising business
SAT.1 presents “akte”
On January 4, 1995, Ulrich Meyer presents his first “akte” show on SAT.1. Serious tabloid journalism, current affairs, and in-depth research: The magazine soon became one of the longest-running programs on German private television.
ProSieben revenues exceed billion-DM-mark
DER KABELKANAL becomes kabel eins
A new name for a Christmas present: on Christmas Eve 1994, DER KABELKANAL is renamed kabel eins.
Commisioner „Rex“ goes into production
In November 1994, SAT.1 presents the first crime series with a four-legged hero. The unusual casting choice can be ascribed to chance, or perhaps to a bottle of wine. The writers, momentarily at a loss to define a character for the lead's assistant, decide that they'll base the character on the next person to come through the door. Moments later, in comes the neighbor's German shepherd to pick up his daily wurst. The rest is history: the German shepherd Reginald von Ravenhorst is so persuasive as the assistant to Vienna police investigator Richie Moser and his successor Andreas Brandtner that "Rex" becomes one of the most successful crime series on German television.
The first interactive game show on DER KABELKANAL
“Hugo”, the first live interactive game show on German television, starts on April 14, 1994.
ProSieben generates profit
SAT.1 sets ratings record
SZM Studios dedicated
The first daily talk show on SAT.1
The first daily talk show, “Herrmann” with Wolf-Dieter Herrmann, goes on air on January 11, 1993.
Bundesliga on SAT.1
Foundation of the marketer MGM Media Gruppe München
DER KABELKANAL goes on air
New broadcasting center in Mainz
The Sat.1 broadcasting center on Lerchenberg near Mainz is dedicated on September 1, 1991. The station's new address is Otto-Schott-Strasse, in the immediate neighborhood of public broadcaster ZDF. Additional locations - aside from sales offices and regional bureaus - are in Hamburg and Berlin.
Foundation of Teledirekt GmbH
ProSieben broadcasts 24 hours
New ProSieben studio in Unterföhring
SAT.1 reaches more than twelve million people
Moving to Unterföhring
On March 1, 1990 ProSieben moves from Schwabing to Unterföhring. The staff grows to 120.
ProSieben and Sat.1 are broadcast for the first time via the ASTRA 1A satellite
Introduction of thousand contact price guarantee
ProSieben goes on air
ProSieben Television GmbH begins broadcasting with nine hours of programming. The station initially has a staff of 70 and a potential reach of 2.44 million households using cable TV.
Eureka TV becomes ProSieben
On November 24, 1988 Eureka TV becomes ProSieben
SAT.1 is the first private station to broadcast inhouse produced series
Thomas Kirch participates in Eureka TV
SAT1.1 sets new standards in private teletext
SAT.1 breakfast show starts
On October 1, 1987 SAT.1 launches its breakfast show (at the beginning with the title "Guten Morgen mit SAT.1", from 1993 as "Deutschland heute morgen"), which quickly becomes the most successful morning show on German TV. From 5:30 on, talk and discussion, fun and service make getting up on weekdays a little easier. Public stations follow suit - after a five-year time lag.
Foundation of the ProSieben antecedent Eureka TV
The station PKS becomes SAT.1
The station is renamed as of the beginning of 1985: SAT.1. The new name emphasizes that this is the first station to be transmitted by satellite. The first SAT.1 logo, a multicolored ball, quickly becomes a recognizable symbol for the station.
Private television starts in Germany
At 9:58 a.m. on January 1, 1984, German private television is born: PKS (Programmgesellschaft für Kabel- und Satellitenfunk) goes on the air, as part of the pilot project for cable in Ludwigshafen.