As a digital group, ProSiebenSat.1 combines leading Entertainment brands with a with a strong Dating & Video and Commerce & Ventures portfolio under one roof. We are pursuing a clear strategy based on synergies and a focus on reach, monetization, and value creation.
We offer the best entertainment – whenever, wherever and on any device. From lighthouse formats such as "The Masked Singer" to successful in-house productions like "Germany's Next Topmodel – by Heidi Klum". We have a wide reach with our 15 free and pay TV channels in Germany, Austria and Switzerland, live and on-demand, which we are continually strengthening and monetizing in a variety of ways – directly by marketing advertising spots in the Entertainment segment as well as indirectly via our Commerce & Ventures portfolio. Here, we invest advertising time in young digital companies and in exchange receive shares in the companies themselves or in their revenues. With our investment and commerce activities, we build digital consumer brands such as flaconi, Jochen Schweizer mydays or Verivox by using our TV reach and advertising power and turn them into market leaders in their respective industries. The Dating & Video segment was also established in line with this principle: With ParshipMeet Group, we have created a leading globally operating player in the dating segment that now is an important part of our Group reflecting the success of our diversification. In this way, the Group creates long-term value for all stakeholders.
Behind ProSiebenSat.1 are around 7,800 employees, who delight our audience and customers with great passion every day. All of them follow one shared vision: “We empower brands & create moments that matter.”