Vision and Strategy

ProSiebenSat.1 is the home of popular entertainment and infotainment and a leading entertainment player in the German-speaking region. Our Entertainment portfolio is complemented by digital consumer brands in our Commerce & Ventures and Dating & Video segments. We operate these consumer brands both in our core German-speaking markets but also abroad with a particular focus on the North American region.

Our strategy is centered around our Entertainment offerings with advertising income being the key monetization element. Our guiding principle is "Viewers and Users First". We put our viewers and users at the center of everything we do. That is why we gear our offerings entirely to their needs. This enables them to enjoy our content, consume our products and ultimately spend a lot of time with us. Our key entertainment brands are our 15 free and pay TV stations as well as the streaming platform Joyn as the center of our digital entertainment activities. Our Entertainment business thus forms the core of ProSiebenSat.1 Group. 

Our Commerce & Ventures segment has a strategic closeness to our Entertainment business. Since more than ten years, we have been supporting the development of aspiring digital companies with our brand-building power. We will continue this path by investing in attractive young companies with a strengthened focus on our media-for-equity/revenue model. Our Dating & Video segment with ParshipMeet Group offers a diversified revenue base consisting of subscription business, virtual gifting as well as Livebox, our live streaming solution, all contributing to the financial profile of ProSiebenSat.1. 

Our aim is to grow profitably across the Group and to create value for all stakeholders, amongst other viewers, users, advertising customers, institutional and private shareholders, politicians and employees. We are focusing on maximizing our reach by providing local, live and relevant content on our broad array of platforms and by offering modern digital services and products via our commerce businesses. With diversified revenue streams, we monetize our reach through advertising as well as through our Commerce & Ventures businesses, where also our Dating & Video segment has its origins.

ProSiebenSat.1 Group will continue to operate financially disciplined with a clear focus on earnings and cash flow. We have set ourselves the ambition to grow revenues organically in the mid-single digit percentage range on average in the medium- to long-term. We thus aim to grow profitably across the Group and to deliver on our mid-term financial targets: to achieve a P7S1 ROCE (return on capital employed) of over 15% and to maintain a financial leverage ratio between 1.5x and 2.5x.