Vision and Strategy
ProSiebenSat.1 Group has long ceased to be a pure-play media company. Instead, it is systematically digitalizing and diversifying its business. We use the multi-million reach of our TV channels to strengthen our digital businesses: Above all, we are harnessing the strength of our entertainment business and extensive advertising reach to additionally establish and expand leading, consumer-focused digital platforms and actively develop this portfolio with acquisitions and disposals in order to create value. In this way, we are driving forward the Group’s diversification on our own strength.
We are focusing on ensuring that each part of the Group contributes to increasing the value of ProSiebenSat.1 and that the businesses support one another. In this way, we use the synergies between our three segments for the long-term success of ProSiebenSat.1.
Our strategy is based on three strong segments: While the Dating business clearly supports us in our diversification, we are focusing on our core competencies in the Entertainment area. In Commerce & Ventures, we bundle our investment areas and use our media reach to build digital companies into leading consumer brands.