Vision and Strategy
ProSiebenSat.1 has since long ceased to be a pure TV company, but is consistently digitizing and diversifying its business. We are using the million-strong reach of our TV stations for our digital business. In this way, we have continuously diversified our Company in recent years and created additional sources of revenue.
Today our growth is based on three segments: A wide-reaching entertainment portfolio with leading TV and digital brands, our international program production and distribution subsidiary, and a large commerce portfolio.
These are our strategic priorities: We focus on local content, expand our digital reach, improve the monetization of our reach through intelligent advertising products, and use the synergies with the commerce business for the success of ProSiebenSat.1.
Our three segments are the foundation of our strategy. SevenOne Entertainment Group is the core of our Company. At the same time, we are intensifying the exchange with Red Arrow Studios and NuCom Group.
SevenOne Entertainment Group unites TV brands as well as the content, digital and marketing business under one roof, thus offering viewers cross-media content across all platforms. In addition to strong channel brands, the entertainment company has strongly expanded its digital business, e.g. with the successful streaming platform Joyn. The company focusses on its own local programs and the expansion of infotainment formats. By connecting TV reach with digital platforms, the Group creates attractive advertising products and is a global innovation leader in the growth area of Addressable TV.
Red Arrow Studios comprises the international program production and distribution business of ProSiebenSat.1, which includes international TV production companies in seven countries, the global film and TV distribution companies Red Arrow Studios International and Gravitas Ventures, and the digital studio Studio71. With Redseven Entertainment, Red Arrow is focusing on the German production business, thus consistently increasing the local grid share on the entertainment channels of ProSiebenSat.1. At the same time, Red Arrow is also continuing its international expansion with a focus on the core markets of the USA and UK. Red Arrow Studios' extensive programming portfolio includes entertainment, reality and factual formats as well as TV series, TV movies and digital content.
NuCom Group is the strategic growth partner for companies in the digital consumer internet segment. As joint company of ProSiebenSat.1 Group and General Atlantic, we combine the strengths in a “best of both worlds” approach, featuring the reach, know-how and resources from a leading German Entertainment House with the expertise and firepower of a leading global growth investor. We create global category leaders and focus on consumer internet business models at different growth stages. Brands such as Amorelie, Aroundhome, billiger-mietwagen.de, Flaconi, Jochen Schweizer, mydays, Parship, ElitePartner, eharmony, Stylight, Verivox and WindStar Medical are part of our portfolio. In 2019, NuCom Group generated revenues of almost EUR 1 billion.