History

ProSiebenSat.1 is acquiring a majority in esome advertising technologies, the leading social-advertising provider in the DACH region. The acquisition complements the Group's growing AdTech portfolio. In November, ProSiebenSat.1 has also invested 42 percent in BuzzBird, a platform for the simple implementation of influencer marketing campaigns.

As of January 2018, the Group will have a new organizational setup with the three business areas of Entertainment, Content Production & Global Sales and Commerce. The aim is to adapt the Group to the dynamically changing environment and to secure further sustainable, profitable growth.

ProSiebenSat.1 is selling all shares in Comvel GmbH, which operates the travel website weg.de, to lastminute.com Group. weg.de is one of Germany’s best-known online travel sites and has been a wholly owned subsidiary of ProSiebenSat.1 Group since January 2014.

Red Arrow has acquired a majority stake in global distribution company Gravitas Ventures. Based in the US, Gravitas is one of the largest all-rights film distributors in the world, with a particular focus on independently produced films and documentaries for global digital, SVOD and OTT platforms.

Red Arrow has closed a commercial and creative partnership with the newly founded US production company 10Fold. Based in Los Angeles, 10Fold is focused on both non-scripted and scripted content and boasts both active productions and a large slate of market-ready developments across numerous genres. 10Fold is owned by Emmy-winning producers Craig Armstrong and Rick Ringbakk, who have more than 45 years of combined experience in the entertainment industry. 

ProSiebenSat.1 TV Deutschland GmbH and the US program provider A + E Networks have agreed on a multi-year volume deal. The contract gives the German broadcasting group access to the extensive program catalog of A + E. In addition to programs of the internationally known broadcasters A + E, Lifetime and FYI, ProSiebenSat.1 also has exclusive rights to the portfolio of the History Channel, the most successful channel of A + E Networks.

The aim of the log-in alliance of ProSiebenSat.1, RTL Deutschland Media Group, and United Internet is to create a simple and secure registration and single sign-on service online. Three leading German media and internet companies are thus adapting their platforms to the EU’s new data protection standards. Zalando SE will be the first partner to make use of this log-in solution.

With “Media Regulations 4.0”, ProSiebenSat.1 Media SE is presenting a model prompting discussion about the realignment of media policy in Germany. The aim is to reach a larger number of young people with public service content to promote democratic values, contribute to societal discourse and enhance social coherence.

SevenVentures, ProSiebenSat.1 Media SE’s financial investor, has successfully sold a large part of its media-for-equity portfolio to the leading private equity firm Lexington Partners. As part of the transaction, up to 16 minority participations of SevenVentures and other Group companies will be transferred to the new “Crosslantic Capital” fund. Sales proceeds amount to a mid-double-digit million Euro figure. In regards to the media and cash investments made, ProSiebenSat.1 Group doubled the value and generated an IRR of around 30 %.

ProSiebenSat.1 Group is expanding its commerce business with another acquisition by taking a majority stake in Jochen Schweizer GmbH, which operates the business for experience gifts within the Jochen Schweizer Holding. ProSiebenSat.1 combines the acquired company with its own 100 % stake in mydays under the umbrella of Jochen Schweizer mydays Holding GmbH. Both companies and brands remain under the new holding company and complement each other in terms of offering and focus.

ProSiebenSat.1 Group is selling all its shares in Etraveli Holding AB to CVC Capital Partners, an international financial investor. The company, which is based in Uppsala, Sweden, is a global online travel agency (OTA) for flights. Since ProSiebenSat.1’s acquisition in November 2015, the company has significantly increased its revenues and earnings. In addition, the company’s value (based on an enterprise value of EUR 508 million) more than doubled within this period.  

ProSiebenSat.1, TF1 Group (France) and Mediaset (Italy and Spain), are establishing in equal shares the European Broadcaster Exchange (EBX). The joint venture marks the start of a deeper strategic collaboration to drive forward the technological development of online advertising. One focus will be on high-quality pan-European video campaigns to create new ways for advertisers to reach their customers. Since November 2017 Channel 4 has invested in European Broadcaster Exchange as exclusive UK partner.

Dr. Jan Kemper has been a member of the Executive Board of ProSiebenSat.1 Media as Chief Financial Officer since June 1, 2017. He will succeed Dr. Gunnar Wiedenfels, who is leaving the company at the end of March 2017. Kemper will also assume responsibility for the M&A business of ProSiebenSat.1 Media SE as of August 1, 2017, in addition to his duties as CFO of the Group. Chief Investment Officer Dr. Ralf Schremper is leaving the Company at the end of July 2017.

At the Annual General Meeting of ProSiebenSat.1 Media SE was, the shareholders resolved to distribute a dividend of EUR 1.90 per dividend-entitled share for the 2016 financial year. This represents an increase of 10 cents compared to the previous year and equates to a total payout of around EUR 435 million and a payout ratio of 84.7 % of underlying net income. The Company is thus continuing its earnings-oriented dividend policy.

ProSiebenSat.1 and Discovery Communications today announced plans to expand Germany’s mobile video and OTT marketplace through an enhanced streaming joint venture partnership for their brands in Germany. The 50/50 JV will bring German viewers more options and better quality to enjoy their favorite content and shows from ProSiebenSat.1, Discovery and eventually other content partners. At launch, the streaming service will bring together the seven channels included in ProSiebenSat.1’s current 7TV mobile offering: ProSieben, SAT.1, kabel eins, sixx, ProSieben MAXX, SAT.1 Gold and kabel eins Doku, along with Discovery’s free-to-air German channels DMAX and TLC.

ProSiebenSat.1 PULS 4 is acquiring the Austrian broadcasting group ATV from Tele München Fernseh GmbH & Co. Produktionsgesellschaft. ATV will be maintained as a full-service broadcaster with clear positioning. At the same time, the private station will benefit after being integrated into ProSiebenSat.1 PULS 4 Group from the synergies within the station family.

German broadcaster ProSiebenSat.1 TV Deutschland GmbH and leading U.S. developer of lifestyle content Scripps Networks Interactive, have announced an extensive, multi-year license agreement. This strategic cooperation will be launched in spring 2017 with branded blocks of Scripps Networks’ popular television brands HGTV, DIY Network, Food Network and Travel Channel on ProSiebenSat.1 TV Deutschland channels. The volume deal boasts more than 1.200 hours of high-quality lifestyle and factual entertainment programming to premiere on German television. In addition to broadcasting rights, the cooperation includes extensive online rights.

ProSiebenSat.1 Group continues to internationalize its online video business and is building up a strategic partnership with its European media partners TF1 Group (France) and Mediaset (Italy) in the field of multi-channel networks (MCN). The new investors will support Studio71 in tapping into additional markets alongside Germany, USA, Canada, Great Britain and Austria, and in continuing its strong growth trajectory over the recent years.

Sabine Eckhardt has been a member of the Executive Board of ProSiebenSat.1 Media SE since January 1, 2017 as Chief Commercial Officer (CCO). In her current role as Managing Director of SevenOne Media and SevenOne AdFactory, she was mainly responsible for developing the business with innovative, cross-media advertising products as well as the ProSiebenSat.1 marketer’s new clients business. In addition, she will now push the exploitation of group-wide synergy potential. Within the Digital Ventures & Commerce segment, she will also be assuming responsibility on Board level for the Group’s SevenVentures business. Dr. Christian Wegner leaves the Company as of December 31, 2016 after twelve years.

With kabel eins Doku, ProSiebenSat.1 launched a new free TV channel in Germany. History, real crime, nature and technology are the focus of documentaries and reports. The advertising-financed station is aimed specifically at male viewers aged 40 to 64. The Group is thus pursuing its successful multi-station strategy.

ProSiebenSat.1 Group has expanded its digital portfolio and acquired a majority stake in the PARSHIP ELITE Group, the leading provider of online dating services in the German-speaking region. This acquisition underlines the strategic focus on established and profitable growth companies and complete the existing portfolio by adding value.

The Red Arrow Entertainment Group has acquired a majority stake in the US production company 44Blue. The company is a leading producer of non-scripted TV programs. Red Arrow is thus expanding the factual entertainment portfolio and strengthening its presence on the key market of the US at the same time. Here, Red Arrow is also expanding in the digital sector and investing in the US production company Band of Outsiders.

From the end of 2016, ICE passengers will be able to watch films and series on maxdome, ProSiebenSat.1 Group’s online video library. The Group has concluded a long-term partnership with Deutsche Bahn. This means that maxdome will be integrated into the ICE portal of Deutsche Bahn as the only video service, which will be accessible via on-board WiFi. With this new partnership, maxdome will can significantly increase its reach. Every year, around 80 million people in Germany travel with ICE trains.

Red Arrow Entertainment Group has invested in the newly established production company Mad Rabbit. The joint venture, which is based in Toronto and Los Angeles, produces high-value fiction formats for the global market. Red Arrow has a minority interest in the company and all future Mad Rabbit projects will be distributed around the world by Red Arrow International. Fiction programs are particularly relevant for the Group because of the high international demand.

As first media company, ProSiebenSat.1Media SE has been included in the leading index in Germany (the DAX) since March 21, 2016. Thus, the Group is one of the 30 largest listed corporations in Germany following market capitalization and trading volume. Over the past five years, the share’s value has more than tripled. In 2016, the share started with a profit as well: It reached its highest closing price at EUR 48.66 on March 1 and was quoted at EUR 45.19 at the end of the quarter (previous year: EUR 45.71). The median price target is EUR 51.80.

Jan David Frouman has been a member of the Executive Board of ProSiebenSat.1 Media SE since March 1, 2016. The newly created Executive Board department, Content & Broadcasting, comprises TV activities with all station brands and the Group’s content strategy in Germany, Austria and Switzerland. Frouman has been working for ProSiebenSat.1 since 2004; as CEO and Chairman, he remains in charge of the Red Arrow Entertainment Group.

The Group has concluded an exclusive partnership with Cittadino. As a result, ProSiebenSat.1 is now able to market digital screens in exclusive and high footfall locations — including airports, gas stations and various public places in major cities. With this collaboration, we will reach more than 225 million additional contacts each month and offer advertising customers the entire portfolio on video screens: from TV to online and mobile platforms to digital-out-of-home.

Together with Smuggler, Red Arrow Entertainment Group founded the international production company Cove Pictures. The joint venture produces high-value fiction and comedy formats and factual programs for the global market. Red Arrow holds a minority stake in Cove pictures. Cove already has forged a creative alliance with Eon Productions to develop a number of shows for the international market.

Red Arrow Entertainment Group acquired a majority interest in Dorsey Pictures, a production company in the US. The Denver-based entity is a leading US producer of non-scripted TV programs and branded entertainment. The acquisition enlarges Red Arrow’s US production network with new program genres such as “outdoor adventure”. Red Arrow also opens up a new business area with branded entertainment.

Karga Seven is a leading US producer and developer of factual entertainment formats and produces both scripted and non-scripted programs. Via this acquisition, Red Arrow is continuing its rapid expansion in the world’s most important TV market. Karga Seven is headquartered in Los Angeles and the company also has a location in Istanbul.

ProSiebenSat.1 and Disney Germany, Switzerland and Austria signed a long-term master license agreement. The agreement gives ProSiebenSat.1 access to new Hollywood blockbusters and TV series from the Disney, Disney·Pixar, Lucasfilm, Marvel, and ABC Studios production companies. ProSiebenSat.1 Group has agreements with nearly all major Hollywood studios, producers, and film companies. The Group’s program supply is therefore secured in the long term.

With its purchase of etraveli, ProSiebenSat.1 realized the largest acquisition to date in its digital business. In October, the Company has acquired the leading pan-European online travel agency for flights. It complements the Travel Vertical with the Flight segment. By investing in etraveli, ProSiebenSat.1 has made its existing travel portfolio more international and set the course for further growth beyond Europe’s borders.

Axel Springer SE and ProSiebenSat.1 Media SE have launched a joint project to promote high-growth digital companies. The initiative aims to support innovative business ideas and start-ups in order to improve Germany’s position as a digital location, also on an international level. To this end, the two groups have already implemented three joint initiatives: Besides their investment in the Lakestar II investment fund, Axel Springer and ProSiebenSat.1 each acquired a minority interest in Jaunt, a US company specializing in augmented reality. The two media companies also invested in the online platform MyTicket.

On the basis of HbbTV, ProSiebenSat.1 is developing new forms of advertising that allow targeted modulation of commercials by region and by target group. In “switch-in” advertising for instance, a digital advertising banner is superimposed on the linear TV channel whenever the viewer switches over to the stations SAT.1, ProSieben, kabel eins and sixx. The ProSiebenSat.1 marketer SevenOne Media won the automotive company Daimler as first customer. In the new HbbTV-based forms of advertising, the Group sees a long-term opportunity to offer regional TV advertising via addressable TV.

ProSiebenSat.1 has acquired a 51.0% interest in Virtual Minds AG. The company is one of the leading European specialists in the dynamically growing programmatic advertising market. Virtual Minds’ products enable the increasingly automated sale and procurement of digital advertising, especially in the important market segment of video and moving images. Prior to this, ProSiebenSat.1 had already acquired a majority interest in SMARTSTREAM.TV, a company that provides services relating to the optimization of online advertising space. ProSiebenSat.1 is constantly broadening its own expertise in the automated sale of advertising in digital media and in individualized targeting. Thus, the Group offers its customers attractive online platforms and creates new growth opportunities.

Red Arrow Entertainment Group has strengthened its global digital presence by launching Ripple Entertainment, a digital media company in Los Angeles. The objective of Ripple Entertainment is to operate digital networks and to develop and produce content with Red Arrow Entertainment Group production companies, third-party providers, and independent creators. At the same time, Ripple Entertainment will exploit Red Arrow’s existing programming digitally, thus maximizing the value of the portfolio.