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Media policy and the digital economy

 

Digitalization has fundamentally changed our consumer behavior. As a result, not only the media industry but also the legislators in particular are faced with new challenges. These involve adapting the legal regulations from the analog era to meet the needs of a fully digital world, while strengthening consumer interests. It is critical to this endeavor that uniform market conditions be established to make sure the European media industry has a fair chance when it comes to competing with the global power of the well capitalized Internet giants. Although nothing short of a Herculean task, it is one we must resolve. That the right solutions are not always found is currently evident from the draft EU Satellite and Cable Directive (CabSat).

Media Regulations 4.0

With its Media Regulations 4.0 model, ProSiebenSat.1 Media SE has sparked an important debate on the future development of the dual system of public and private broadcasting. Our primary goal in this is to fund formats that promote democratic values, contribute to societal discourse and enhance social coherence. This means that content that is relevant to social policy should be funded without tying this funding down to institutions. Here, you will find extensive information on the topic of Media Regulations 4.0 and, thus, on the discussion of how to realign the framework for media policy in Germany.