2018 was a challenging year in which we further developed our strategy. Our relevant financial and non-financial performance indicators developed in line with the most recently published guidance in 2018: Revenues were below the previous year at EUR 4,009 million (previous year: EUR 4,078 million). Adjusted EBITDA and adjusted net income declined by 4% to EUR 1,013 million (previous year: EUR 1,050 million) and by 2% to EUR 541 million (previous year: EUR 550 million), respectively. Adjusted for currency and portfolio effects, ProSiebenSat.1 Group nevertheless posted slight revenue growth year-on-year. At the same time, the share of the non-advertising business increased to 44% (previous year: 43%) despite the deconsolidation of the online travel portfolio.
Over the next around five years, the ProSiebenSat.1 Group intends to increase revenues to EUR 6 billion (2018: EUR 4,009 million) and adjusted EBITDA to EUR 1.5 billion (2018: EUR 1,013 million). We want to grow the share of revenues of the non-advertising business (2018: 44%) and the digital business (2018: 30%) each to over 50%. The financial targets reflect our strategy of expanding the entire Group into a diversified and fast-growing digital corporation.
ProSiebenSat.1 Media SE
Type of stock
Frankfurt Stock Exchange (Frankfurter Wertpapierbörse);
FSE: Regulated Market / Prime Standard;
Deutsche Bank AG, Taunusanlage 12, 60325 Frankfurt am Main
Vision and Strategy
Television is the basis of our success. We use the millions-strong reach of our TV stations to push into digital business areas. In this way, we have consistently diversified our Company in recent years and created additional sources of revenue. Today, our growth is based on three segments: a wide-reaching entertainment portfolio with leading TV and digital brands, our international program production and sales subsidiary, and a large commerce portfolio. We this strategy, we want to continue profitable growth in the future and aim at a medium-term revenue increase in the mid-single digit percentage range.
The Entertainment business consists of the areas of TV Broadcasting, Distribution, Advertising Platform Solutions (AdTech), SevenVentures and Digital Platforms (e.g. maxdome, Joyn). ProSiebenSat.1 offers its viewers all the Group’s entertainment content across all its media platforms and places a special focus on local content. At the same time, the Company is increasingly investing in the growth areas of Addressable TV, AdTech and Data in order to access additional revenues in the advertising market through innovative, data-driven offerings. The Group also sees potential for value creation in Europe via partnerships within the European Media Alliance, in which twelve media companies from all over Europe are already working together.
The Content Production & Global Sales segment consists of Red Arrow Studios international program production and distribution business. Next to the international production companies, the distributors Red Arrow Studios International and Gravitas Ventures, also the digital studio Studio71 has been part of Red Arrow Studios since January 2018. Red Arrow focuses on its German production business and thus increases consequently the local program share on ProSiebenSat.1’s Entertainment channels. At the same time, Red Arrow Studios continues its international expansion focusing on the core US and UK markets.
In recent years, ProSiebenSat.1 has built up a successful commerce portfolio, whose growth is promoted through the strategic link-up with the entertainment business. ProSiebenSat.1 bundles its subsidiaries in NCG - NuCom Group, which in 2018 entered into a long-term partnership with the growth equity investor General Atlantic. The portfolio of NuCom Group focuses on the four areas of consumer advice, matchmaking, experience & gift vouchers as well as beauty & lifestyle. The commerce business is the largest growth driver of ProSiebenSat.1 Group and is thus making a material contribution to the expansion of digital revenue sources.
On June 18, the largest free TV offering in Germany Joyn, a Joint Venture between ProSiebenSat.1 and Discovery, launched: With Joyn, viewers can watch live streams of 55 channels for free on a single platform. As the app launches, all channels from ProSiebenSat.1, Discovery, Viacom, WELT, Sport1, channels of the public broadcasters ARD and ZDF plus other partners are included. Joyn also offers a vast on-demand library of original series, shows and exclusive previews for best entertainment anytime, anywhere. In addition, more than 40 TV formats are already available on Joyn as previews. For all viewers that have missed a TV show or want to watch it again, Joyn provides many shows in its media library for 30 days after. New features and content will be incorporated on the platform before the winter season. That includes content from maxdome and the Eurosport Player.
ProSiebenSat.1 and Discovery announce plans to build the leading local streaming platform in Germany by integrating 7TV, maxdome and Eurosport player in one place. This will be a pioneering OTT platform in Germany offering the full entertainment package of live streams, an extensive media library with great local content and the best from Hollywood as well as high-quality sports content.
ProSiebenSat.1 Group, one of the largest independent media companies in Europe, is entering a long-term partnership with General Atlantic, a leading global growth equity firm, to help drive the strategic development of its Commerce business.
The Group generates issue proceeds of EUR 515 million (gross) from the placement of new shares. The capital increase enlarges the financial headroom for investments and further growth from acquisitions. We also want our shareholders to participate appropriately in this in the future.
As first media company, ProSiebenSat.1 Media SE has been included in the leading index in Germany (the DAX) since March 21, 2016. Thus, the Group is one of the 30 largest listed corporations in Germany following market capitalization and trading volume.
The conversion of the ProSiebenSat.1 Media AG into a European Company (Societas Europaea/SE) was completed by registration in the commercial register on July 7 and has therefore formally taking effect.
On January 21, 2014, Lavena Holding 1 GmbH, controlled jointly by KKR and Permira, sold its remaining 36.3 million common shares in ProSiebenSat.1 Media AG. Since then, ProSiebenSat.1 shares have almost entirely been held in free float: As of December 31, 2014, the percentage was 97.6 %. The other 2.4 % were held by the Group as treasury shares.
The conversion of the previously exchange-traded non-voting bearer preference shares of ProSiebenSat.1 Media AG into voting registered common shares took effect on August 16, 2013 on entry of the corresponding amendments to the Articles of Association in the commercial register. Since August 19, all ProSiebenSat.1 shares have been tradable on the stock exchange.
KKR and Permira become the ProSiebenSat.1 Group's new majority shareholders. Lavena Holding 4 GmbH, controlled by funds advised by KKR and Permira, signs a share purchase agreement with German Media Partners L.P. for the acquisition of the latter's majority interest in ProSiebenSat.1 Media AG. German Media Partners L.P. was a company of U.S. investor Haim Saban, who thus ended his involvement with the ProSiebenSat.1 Group.
On August 11 ProSiebenSat.1 Media AG gets a new majority shareholder, Saban Capital Group, Inc., which acquires Kirch Media GmbH & Co. KGaA's voting majority in Germany's largest private television group.
On October 13, 2000 the 97,243,200 shares of ProSiebenSat.1 AG preferred stock are released for trading on the Frankfurt Exchange.
On June 28, 2000 ProSieben Media AG and Sat.1 announce their intent to merge and form Germany's largest television corporation. The executive board of ProSieben Media AG and the Supervisory Board of Sat.1 GmbH have agreed. The four stations Sat.1, ProSieben, Kabel 1 and N24, together with all their subsidiaries and affiliates, will come together under the umbrella of the new ProSiebenSat.1 Media AG, of Unterföhring. Kirch Media KGaA becomes new majority shareholder.
Since May 23, 1998 ProSieben Media AG is the first media stock to be included in the MDAX.
Since July 7, 1997 ProSieben, Germany's first television stock, is listed for official trading on the Frankfurt Stock Exchange. The new issue is oversubscribed by a factor of 50.
January 1, 1984: German private television is born.