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Entertainment
Nine Months of PULS 24: About Long Raves and Major TV Moments
When the Ibiza scandal video about the FPÖ (Freedom Party of Austria) politicians Heinz-Christian Strache and Johann Gudenus became public just over a year ago, this meant not only the end of the government that had been in office until then. Triggered by the explosive news situation and the political hurricane, a news channel was being launched in the 3rd district of Vienna as part of an extensive 360-degree project. The goal: to be more local, closer to the action, and more relevant than anything that had ever before existed in Austria. PULS 24 was born. read more
When the virus becomes reality – inclusivity with a little twist
Alex is a trainee at ProSiebenSat.1 and has been blind for a few years now. In the future, he will report regularly in the column "Augen zu und hingeschaut: ein Blinder beim Fernsehen" (Close your eyes and look: a blind man watching TV) about his special view on current events concerning the company, the TV program or his work. In his second article he writes about a topic that we are all concerned about: the corona crisis. read more
Entertainment
The man behind the masks
“We all have to be strong now! Welcome to the very, very, very last edition of ‘TV total.’” When Daniel Rosemann sits in the ProSieben team meeting room, a piece of television history hangs behind him: the last announcer’s cue card from the 2,303rd and final “TV total” show. Down in the lower right-hand corner, it bears a little message from the master in black felt-tip pen: “Dear Daniel, Thanks for everything! Best, Stefan.” It’s the cue-card version of a medal of honor from Stefan Raab, the king of German TV. A cue card that speaks volumes: ProSieben chief Daniel Rosemann is the man the stars trust. read more
Entertainment
The art of storytelling
Advertising that doesn’t feel like advertising? That’s an art Jolanda Feigl has mastered. As Director Conception & Brand Cooperation at SevenOne AdFactory, she works with her team to develop creative 360° campaigns that authentically dovetail advertising partners’ brand worlds and stories with ProSiebenSat.1 shows. The result: innovative advertising formats and great entertainment for viewers. read more
Entertainment
»We are combining the best of the digital and linear worlds.«
Two different target audience groups watch two different commercials on a single channel at the same time. This is possible thanks to the new Addressable TV Spot, which the ProSiebenSat.1 Group’s sales subsidiary SevenOne Media launched in August 2019 after a roughly one-year-long beta phase. In our Insights Interview, Thomas Wagner talks about the technology behind it and the potential of the new offering. read more
Entertainment
Teaming up with a competitor: the d-force flagship project
How can reach be further monetized? Dr. Jens Mittnacht, Managing Director of SevenOne Media, dedicates himself to answering this question every day. Thanks to the d-force flagship project — a ProSiebenSat.1 and Mediengruppe RTL joint venture — his team made significant strides in 2019. In this Insights-Interview, Jens Mittnacht explains how they came to team up with a direct competitor. read more
Entertainment
»These 15 minutes are an absolute thrill.«
Two perennial rivals have now teamed up. Their adversary: Big, red and stronger than ever. In May 2019, rather than going head to head as usual, Joko and Klaas joined forces and took on their employer. In the prime-time show “Joko & Klaas gegen ProSieben” (Joko & Klaas vs. ProSieben), the two entertainers competed in a string of challenges, playing to win a 15-minute live broadcast slot to fill as they wished. Daisy Rosemeyer-Elbers helped develop and produce the show. read more
Group
»In the beginning... or: The world’s most powerful graphics chip.«
Alex is a trainee at ProSiebenSat.1 and has been blind for a few years now. In the future, he will report regularly in the column "Augen zu und hingeschaut: ein Blinder beim Fernsehen" (Close your eyes and look: a blind man watching TV) about his special view on current events concerning the company, the TV program or his work. read more
Entertainment
»With our new masks, we’re going the extra mile!«
Each mask is truly unique: Created by US designer Marina Toybina, the numerous costume designs have been brought to life by wardrobe director Alexandra Brandner and her team of eleven. The costumes for the second season of "The Masked Singer" are now also being created in her studio in Mühldorf am Inn, Bavaria. In our Insights Interview, Alexandra Brandner explains why the designer's creations have attracted attention on a national level, what the people hidden behind the masks in the second season are challenged by, and what makes her sweat already. read more
Group
»Teamwork makes the dream work!«
Once a year, ProSiebenSat.1 PULS 4 invites international top speakers, CEOs, entrepreneurs and live acts to the 4GAMECHANGERS Festival in the Austrian capital. In 2019, 600 speakers inspired around 15,000 attendees over three days. We talked to Nina Kaiser, cofounder of the festival, about the turbulent beginnings in 2016, her personal festival highlights and challenges that had to be overcome. In this Insights Interview, she also reveals what’s in store for us in 2020. read more
Commerce
»For us, the acquisition of eharmony is a perfect match.«
Wir verlieben die Welt – eben das hat sich die Parship Group auf die Fahne geschrieben. Der führende Anbieter für seriöse Partnervermittlung möchte Singles zu langfristigen Beziehungen verhelfen. Weltweit. Denn neben den bekannten Marken Parship und ElitePartner gehört seit 2018 auch das amerikanische Vorbild eharmony zur Gruppe. Ein Jahr nach der Übernahme haben wir mit Tim Schiffers, CEO Parship Group, gesprochen: Warum eharmony so gut in die Gruppe passt und welche Herausforderungen das Team in den vergangenen zwölf Monaten gemeistert hat, verrät er uns im Insights-Interview. read more
Content Production
»Big primetime shows are what free to air channels are looking for right now.«
As Group Creative Director of Red Arrow Studios, Nina oversees Red Arrow’s global format and IP development, format acquisitions and international roll-outs. Here, she is talking about how she manages creative partnerships in Germany and internationally within Red Arrow, which new trends she sees in the industry and which new show she’s currently most excited about. read more
Entertainment
»We are leading e-sports from the niche into the mainstream.«
Stefan Zant has rapidly turned the ProSiebenSat.1 subsidiary 7Sports into the premier address of the booming e-sports business. With the 100 percent takeover of eSports.com, the company is taking the next step. read more
Entertainment
»With touching stories of strong women, we point out important themes.«
The three fictional stories in “Lautlose Tropfen”, “Dein Leben gehört mir” and “Ein ganz normaler Tag” depict fates that are shared by scores of victims: SAT.1 uses three new theme-based movies to raise awareness about spiked drinks, stalking and intervening when others are threatened – with support from the federal and state police’s crime prevention units. read more
Sustainability
»Overcoming borders and integrating people - only sport can do that.«
With the YouSport app, fans, clubs and athletes can record and edit the highlights of their competitions and share them online. Through this app, 7Sports is providing a well-deserved platform not just for amateur sports, but also for the – usually voluntary – work performed by local clubs, which extends far beyond the playing field. read more
Sustainability
»Don’t just vote for Europe. Vote for your Europe.«
Every vote counts: after running the initiative for the German federal election last year, ProSiebenSat.1 launched the “Geh Wählen!” (Go Vote!) campaign in May 2019. The campaign centered on commercials on the group´s entertainment platforms and was flanked by extensive reporting in magazines and news formats. Featuring famous faces from its stations as well as influencers, the call to action promted notably the younger generation to exercise their right to vote. read more
Sustainability
»The ProSiebenSat.1 Employees do great work.«
Prosiebensat.1 employees have been supporting the startsocial competition as jury members and coaches since 2001 – helping social initiatives by contributing their expertise in a wide range of fields. Two of these projects, which support the integration and education of refugees, received an award from patron and chancellor Angela Merkel in 2019. read more
Sustainability
»Companies and managers have a social responsibility.«
Since the end of 2018, ProSiebenSat.1 has been supporting the ReDi School initiative in Munich as a cooperation partner, which has not only paved numerous students’ ways into the professional world, but also counted a whopping 500 students until June 2019. Patrick Keller, Vice President Engineering at ProSiebenSat.1 Tech Solutions, highly advocates for the ReDi School students – not only in terms of his social responsibility as a manager but also in order to give young people with very different backgrounds both a good education and perspective. read more
Content Production
»We’ve had a show on the air every year for 35 years.«
44 Blue Productions joined the Red Arrow family in July 2016 and now celebrates its 35th birthday. Founded by Rasha Drachkovitch and Stephanie Noonan Drachkovitch, 44 Blue is an award-winning producer whose series have aired on over 20 networks and in more than 120 countries worldwide. Currently, the company has over 20 projects in active production. In our Insights interview, Stephanie and Rasha look back on the last three decades and reveal their plans for the future. read more
Content Production
»We want to be perceived as an independent producer.«
"Germany's next Topmodel", "The Biggest Loser" and "Galileo Big Pictures" regularly provide top TV ratings on the ProSiebenSat.1 channels. Redseven Entertainment is behind these successful formats: the Red Arrow subsidiary has been producing high-quality content for over ten years. And not just for ProSiebenSat.1, but for a large number of channels, platforms and companies. We talked to CEO Jobst Benthues about the advantages Red Arrow's creative network offers and how Redseven has developed since it has been founded in 2008. read more
Commerce
»Our aim is to become the No. 1 consumer internet in Europe.«
Live, love, save: NuCom Group unites every aspect of this in its portfolio and bundles all of ProSiebenSat.1 commerce activities. With major brands such as Jochen Schweizer, Elite Partner or Verivox, NuCom unites young, market-leading companies under one roof. Co-CEO Claas van Delden explains where he sees further potential in the cooperation and why the growth capital investor General Atlantic is far more than just a financial partner for NuCom Group. read more
Commerce
»Our goal is to redefine beauty.«
From perfume, make-up, and hair care to natural cosmetics and premium brands – flaconi is one of Germany’s leading online perfumeries. In our Insights Interview, we spoke to CFO & Managing Director Kathrin Nusser about flaconi’s success story, plans for internationalization, and the role red lipstick can play. read more
Content Production
»Our biggest achievement is having a truly creative-led company.«
In 2015, Red Arrow acquired a majority stake in Karga Seven Pictures. The production company based in Los Angeles is a leading creator and producer of factual entertainment, producing both non-scripted and scripted programs. In 2018, Karga Seven Pictures celebrated their 10th anniversary. We took the opportunity to talk to Karga’s joint partners Kelly McPherson, Emre Sahin and Sarah Wetherbee. read more
Group
»We want to actively partner with the operating business.«
Acquisitions worth millions, licensing deals with Hollywood studios, and the fastest way to get US visas for a whole group of GNTM contestants plus the camera team – all this falls under the ProSiebenSat.1 Legal department’s purview. And they said being a lawyer was boring. In our Insights interview, we discussed awards, recipes for success, and teamwork with Alexander von Voß, Chief Legal Officer at ProSiebenSat.1. read more
Group
„Gestalte deine #FemaleFuture selbst.“
Mut machen und Frauen auf ihrem ganz persönlichen Weg unterstützen – mit seiner neuen Kampagne will der Frauensender sixx genau das erreichen. Unter dem Motto „Nimm deine #FemaleFuture selbst in die Hand“ möchte die Aktion Frauen ermutigen, ihre eigenen Ziele zu verfolgen und sich dabei nicht beirren zu lassen. sixx hat sich dafür mit vier Powerfrauen von ProSiebenSat.1 getroffen und sie nach ihren ganz persönlichen Karriere-Tipps gefragt. read more
Entertainment
An All-Around Dazzling Performance
“Germany’s next Topmodel – by Heidi Klum” captivates audiences like virtually no other TV show. And its appeal has long since gone well beyond traditional TV. Over the past 13 years, the casting show has evolved into an unparalleled multimedia brand on all platforms. It epitomizes transmedia integration like no other program in the German TV landscape, exploiting all digital possibilities and offering a glimpse into the future of the entertainment business. read more
Entertainment
»jerks. was the first German video-on-demand series in Germany – we are proud of this!«
One series, two broadcasting platforms, and enormous success. With the in-house production “jerks.,” the teams from maxdome and ProSieben have landed a big hit. The buddy series starring Christian Ulmen and Fahri Yardim was broadcast via video-on-demand (VoD) and on free TV on ProSieben and was excellently marketed, with a closely coordinated PR, marketing and broadcasting plan optimizing its potential on both platforms. read more
Commerce
The Emotional Punch of Real Experiences
When it brought mydays and Jochen Schweizer together, ProSiebenSat.1 married the two leading experience providers in the German-speaking world. The two brands now operate on an equal footing and in a complementary way under the umbrella of Jochen Schweizer mydays Holding GmbH. read more
Entertainment
Kiss Bang Love
“Kiss Bang Love” hit the scene in 2016 as one of the most successful new programs on ProSieben. A strong German-Danish team turned the show by Red Arrow subsidiary Snowman Productions into a hit and demonstrated successful teamwork at every link of a TV concept’s value chain. read more
Entertainment
Hamburg 5 °C, München 18 °C
Desert heat, drizzling rain, or snowstorm – whatever the weather, companies can now advertise products on TV to match the weather situation. SevenOne Media makes this happen with its new targeting option and thus unlocks additional ad revenue potential in partnership with wetter.com. read more
»The daycare center Telezwerge is a great help to us.«
How do Kristin and Walter Bierlmaier manage to juggle three kids and two jobs? Mutual support, flexible working hours, home office days, and a daycare center located directly on the ProSiebenSat.1 campus. read more
»When children do sports, they speak one language.«
“UKIMWI” is spelled out in capital letters on the ground of the dusty sports field in Bukoba, Tanzania. Ukimwi is Swahili, and it means AIDS. The children from the elementary school put the word together using lots of little wooden sticks. Two teams competed against each other in the style of a relay race. The team that finished the word first was the winner. Now it is there for all to see. It makes it easier to talk about how the virus spreads or how to take precautions against infection. read more
Parental Leave: What Being a Dad and PR Have in Common
Parental leave is a great opportunity to experience the intense early days with your own baby and to develop a strong bond, says Frank Wolkenhauer, Senior Editor Communications/PR Entertainment at ProSiebenSat.1 and father. He has already taken parental leave for the second time and determined that the differences between work and being a dad are actually not that great: remaining calm, organizational talent, good time management, and the ability to adapt. That was exactly what was required when for two months he did the housework and took care of his two children full time. read more