Over 1,000 advertising hours for promising Start-ups
Florian Hirschberger, CEO Seven Ventures
As a result, there is one thing above everything else they have in common: TV advertising is a crucial lever for them to make their brands known across a broad audience. In response, ProSiebenSat.1 has put together an unbeatable package: reaching millions of viewers in front of the TV as well as further offerings provided by the Seven.One Entertainment Group. Through the media-for-revenue and media-for-equity investment models, SevenVentures, the Group’s investment branch, offers media services to promising young companies that cannot yet afford their own TV advertising budget in return for revenue or equity shares. In this way, we support growth companies with our advertising expertise as well as our powerful digital and TV offerings. These deals are a vital part of our growth strategy – and they create value for the Group: once a partner company successfully reaches a new developmental stage, we take a joint decision on whether to extend our investment or participate in their growth to date by exiting. Thanks to synergies with the entertainment business, this approach has not only yielded some of the investments in the present-day NuCom Group’s portfolio but is also generating growth potential for the Group as a whole. As a result, more than 80 companies benefited from over 1,000 advertising hours on our platforms in 2020.
»Many start-ups approach us because they want to boost growth and put their names on the map. In most cases, however, they have gone as far as they can with pure performance marketing. This is where we step in and support growth companies with our reach and brand-building expertise. TV advertising helps them reach new target groups and builds trust in brands that are still largely unknown or even offer completely new products. With our unique investment model, we at SevenVentures have already helped companies such as Zalando, Lieferando and AboutYou to succeed while at the same time creating value for ProSiebenSat.1 – a classic win-win situation.«
CEO of SevenVentures