The youth demographic’s brightest stars: Influencer power around the globe
Digital media und entertainment company Studio71
From its offices in the US, Canada, UK and Germany, Studio71 distributes content from thousands of creators across various global platforms, including YouTube, Facebook, Instagram, TikTok and Snapchat, on a daily basis. Nowadays, influencer marketing is important to any brand seeking to reach a young demographic or to use social media as a key marketing channel. In fact, not only companies but also institutions work with Studio71: An influencer campaign specially conceptualized and produced for Germany’s Federal Agency for Civic Education (bpb) around musician and Studio71 artist Eko Fresh informed young first-time voters about election manifestos in the fall of 2021 as part of the German parliamentary polls. Studio71 has also worked for German ministries, including the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth.
"In 2021, we were able to scale and adapt our business for the multi-platform media landscape to ensure long-term success. In North America alone, we now publish video content from hundreds of creators that generates up to 13 billion views each month across social video platforms. We also have an in-house production division that produces thousands of original videos annually as well as a podcast studio that releases over 100 different podcasts each week. To tie it together, our multi-platform sales division sells advertisements across our video and audio content to maximize revenue for both our talent network as well as our own digital properties.”
“In 2022, Studio71’s US and German teams will collaborate closely as we expand partnerships with global platforms like YouTube, Facebook, Snapchat and Tik Tok. Studio71 creators serve millions of fans in both English-language territories as well as in Germany, and we are excited to continue growing audience reach and revenue opportunities for talent internationally.”
“Studio71 is the leading digital media and entertainment company in Germany, too. Thanks to ProSiebenSat.1 Group’s closely interlocking structure, the influencers in our network enjoy excellent content and business opportunities – from TV integration through marketing to individual artist support. In Germany, we are the first address for influencer marketing and offer customized concepts with a focus on youth demographics. We reach this target group on a daily basis via our major (TV) brands as well as through our social media and YouTube creators and artists. By virtue of our networked approach – above all within Seven.One Entertainment Group – we create increasingly profitable synergies between our Licensing, Artist Management and Podcasts divisions. That means we can put together an even more attractive package for our artists and customers. Considering our multinational reach and the synergies between our teams around the world, we are in a position to build truly global partnerships with YouTube and other video platforms going forward. From this basis, we intend to roll out new projects and business ideas on a global scale with a view to offering our international talent added value.”