Television is the basis of our success. We use our TV stations’ millions-strong reach to advance into digital business areas. In this way, we have consistently diversified our Company in recent years and created additional sources of revenue. Today, our growth is based on four segments: German-speaking TV business, our digital unit with a large entertainment and e-commerce portfolio, and our international program production and sales subsidiary.
The Entertainment business consists of the areas of TV Broadcasting, Distribution, Advertising Platform Solutions (AdTech), SevenVentures and Digital Platforms (e.g. maxdome, 7TV app). ProSiebenSat.1 offers its viewers all the Group’s entertainment content across all its media platforms and places a special focus on local content. At the same time, the Company is increasingly investing in the growth areas of Addressable TV, AdTech and Data in order to access additional revenues in the advertising market through innovative, data-driven offerings. The Group also sees potential for value creation in Europe via partnerships within the European Media Alliance, in which twelve media companies from all over Europe are already working together.
Red Arrow Studios is one of the world’s leading creators and distributors of entertainment content. Red Arrow Studios is comprised of 20 production companies in seven territories, including 10 companies based in the United States; world-leading digital studio Studio71, based in six countries; and global film and TV distributors Red Arrow Studios International and Gravitas Ventures. The group’s significant output includes scripted, non-scripted and formatted content and IP, from TV and film to short-form and branded content, made for an array of global networks and platforms.
In recent years, ProSiebenSat.1 has built up a successful commerce portfolio, whose growth it promotes through the strategic link-up with the entertainment business. ProSiebenSat.1 bundles its subsidiaries in NCG - NuCom Group, which in 2018 entered into a long-term partnership with the growth equity investor General Atlantic. The portfolio of NuCom Group focuses on the four areas of consumer advice, matchmaking, experience & gift vouchers as well as beauty & lifestyle. The commerce business is the largest growth driver of ProSiebenSat.1 Group and is thus making a material contribution to the expansion of digital revenue sources.