ProSiebenSat.1 TV Deutschland GmbH is a 100-percent subsidiary of ProSiebenSat.1 Media SE. Since 2009, the German free TV stations SAT.1, ProSieben and Kabel Eins have worked together under one roof. In the last years the broadcasting group take part in the fragmentation of the german TV market and founded new stations: sixx (May 2010), SAT.1 GOLD (January 2013), ProSieben MAXX (September 2013) Kabel Eins Doku (September 2016). Alongside the traditional free TV business, the complementary station portfolio also includes the basic pay TV channels SAT.1 emotions, ProSiebenFUN and Kabel Eins CLASSICS. The station family offers strong station brands that enjoy high recognition value, focused profiles and a colorful mix of popular, well-known, and innovative programs – most of which in HD quality. As a result of the optimal coordination of the brands, strategies and programming schedules, the broadcasting group guarantees viewers the best entertainment on German television in the future, as well.
ProSieben is succeeding where every other broadcaster in Germany has failed: ProSieben is setting the TV world alight – and reaching sought-after young audiences. In 2019, ProSieben shone with “The Masked Singer,” “Joko und Klaas gegen ProSieben” and the historic “Joko & Klaas Live.”
In summer 2019, ProSieben drew the biggest TV audience of recent years with “The Masked Singer”: 54% watched in excitement as the astronaut took off his mask. The day of the final was a historic day for ProSieben: The station earned its best daily market share in 22 years.
ProSieben is the best-positioned TV station in Germany: Likable, entertaining, modern, exciting, multifaceted, and innovative – these are the qualities viewers ascribe to “their” ProSieben. With its premium programming, ProSieben takes first place in all surveys of the target group (ages 14 to 49). Moreover, ProSieben regularly wins the “island question”: “Which station would you take with you to a desert island?”
There are reasons for this: ProSieben is the clear number one among viewers aged 14 to 29, has the highest level of viewer loyalty and strikes a chord with audiences with its programs and protagonists. With original series, films and entertainment formats, ProSieben is water-cooler TV. The station’s slogan “We Love To Entertain You” is unique, successful and well-known. Major shows provide excellent entertainment: “Das Ding des Jahres,” “Joko & Klaas gegen ProSieben,” “Germany’s next Topmodel – by Heidi Klum,” “Das Duell um die Welt” and “The Masked Singer.” With the mystery-thriller “Schattenmoor” and the bestseller adaptation “Neun Tage wach,” ProSieben is showing German blockbusters again in 2019 after a seven-year break.
The brand built around the award-winning “Galileo” (German Television Award 2017), the “10 Fakten” magazine show, Thilo Mischke’s documentary series “Uncovered” and the “Green Seven” themed week make ProSieben the most important and most popular station for informative programming in Germany. The taff magazine show in the afternoon is Germany’s most successful magazine show.
Then as now, ProSieben shows the biggest Hollywood blockbusters and the strongest US series and sitcoms (“Young Sheldon,” “The Simpsons,” “The Big Bang Theory”).
With its fresh variety of programs and captivating entertainment television, SAT.1 appeals not only to the core target group from age 14 to 59 but also to everyone who loves television. The station offers a zest for life and feeling of security across all genres while also providing surprise and connects generations with big, unique and fresh programs.
SAT.1 – featuring top US-series such as “Navy CIS L.A.”, “Criminal Minds” or “MacGyver”, outstanding in-house produced German fiction such as TV movies based on crime bestsellers (Michael Tsokos, Andreas Gruber) themed movies (“Aus Haut und Knochen”). SAT.1 complements its program variety with in-house produced comedy series such as “Die Läusemutter” and cheeky comedy (“Die Martina Hill Show”, “Nightwash”), exciting shows (“The Voice of Germany”, “The Taste”, “Dancing on Ice”), successful reality shows (“Promi Big Brother”, “Hochzeit auf den ersten Blick”, “The Biggest Loser”, “Das große Backen”, “Julia Leischik sucht: Bitte melde Dich!”), innovative entertainment formats (“LUKE! Die Greatnightshow”, „CATCH! Die Deutsche Meisterschaft im Fangen“), popular magazine shows that keep pace with the times such as “SAT.1 Frühstücksfernsehen,” “akte.” and popcorn cinema for the whole family.
“SO SIEHT’S AUS.” The claim emphasizes the successful Kabel Eins lineup. When the audience turns on Kabel Eins, they know what to expect. With successful factual as well as gripping and entertaining docutainment formats, fictional quality program, movie classics and event weeks, the station offers its relevant target audience of 14- to 49-year-olds emotion, excitement and information, and television that reflects their real lives.
With in-house productions such as “Trucker Babes”, “Trecker babes” and “Bus Babes” the audience experiences the exciting everyday life of extraordinary personalities at close quarters. Professionals at work: thrilling docutainment series like “Rosins Restaurants”, “Rosins Fetttkampf - Lecker schlank mit Frank”, “Mein Lokal, Dein Lokal” as well as gripping factual formats like “Mein Revier”, “Die Klinik”, “Achtung Abzocke” with Peter Giesel or “Unser Kiosk - Trost und Prost im Viertel” offer Kabel Eins viewers unfiltered insights into life. Kabel Eins complements its program variety with social experiments such as “Teenis allein daheim – Wie sind unsere Kinder wirklich” and ingenious formats like “Quiz mit Biss”. News programs and magazines like “Abenteuer Leben am Sonntag” with award-winning documentaries, “Abenteuer Leben täglich,” “Achtung Kontrolle! Wir kümmern uns drum” and “K1 Magazin” along with diverse event programming complete the Kabel Eins package. Under the slogan “Die besten Filme aller Zeiten” and “Action Heroes” Kabel Eins guarantees exciting movie nights. In addition, Kabel Eins broadcasts German premieres of US-shows and other hit crime-series.
sixx is where the girls are. On TV, on Instagram, Facebook, Twitter or streaming – sixx is one of the most popular TV brands on air and online. The feminine TV station (relevant target audience: women 14-39 years) provides the coolest stories about the topics, that women love.
Be it cooking, baking, furnishing advice or sex – sixx serves up traditional women’s content with a modern look and a wink. The focus is on in-house productions: For example, sixx created the first sex talk event with Paula Lambert on TV. In the Paula universe with online specials about “Paula kommt”, as well as “Paula kommt – Der Podcast des Scheiterns” and “Paula kommt - Das Paarexperiment”, the sex expert addresses exciting topics that shape women's everyday lives. Enie van de Meiklokjes seduces audiences in “Sweet & Easy – Enie backt” with ingenious baking recipes and Janin Ullmann reveals new trends in “red.Style”. Jochen Bendel and Melissa Khalaj laugh, talk and revel in “Promi Big Brother – Die Late Night Show”. In “Der Welpentrainer” the loving dog expert André Vogt takes care of playful puppies in his dog day care center.
sixx-station manager Wiebke Schodder: “These highlights turn sixx to #BFEF – Best Female Entertainment Friend. sixx is like the best friend that makes viewers laugh, cry or dream every day – no matter where they are.”
sixx is the first address for high-quality US-factual-entertainment. This includes shows like “Fixer Upper – Umbauen, einrichten, einziehen!”, “Cover up on holiday”, cooking shows with Jamie Oliver or documentaries about dog coaching. And: sixx has the best US-shows especially for young women as broadcast premieres like “Charmed”, “Legacies”, “Younger” or “American Housewife”. No sixx without female cult series: Carrie, Samantha, Charlotte and Miranda from “Sex and the City” and the beautiful “Gilmore Girls” shows us that women should celebrate themselves every day.
“Mit dem Herzen sehen!” Offering service, live advice, cult TV series and nostalgic favorites, SAT.1 GOLD is primarily aimed at female viewers between 40 and 64 years of age. The station therefore appeals to a large target audience that makes important family decisions, which is why the relevant target group is especially interesting to the advertising industry. With daily market shares up to 5.7% (women aged 40 to 64) and up to 3.3% (viewers aged 14 to 49), SAT.1 GOLD has solidly established itself among the viewers since its launch on January 17, 2013. With its successful mixture of the best cult series, great film classics and in-house produced program, SAT.1 GOLD goes straight to the hearts of the audience.
Popular cult series such as “Unsere kleine Farm”, “Trapper John, M.D.” and “Der Bulle von Tölz”, crime series such as “Mord ist ihr Hobby” or “Vera – Ein ganz spezieller Fall” and unforgettable cinema highlights guarantee golden moments. Exciting factual formats such as “Im Kopf des Verbrechers”, the magazine “Wunderwelt Wissen” as well as the live consultation “Lenßen Live - Der Kultanwalt am Telefon” complete the program selection of SAT.1 GOLD. Under the program brand “Die Pfotenretter” SAT.1 GOLD shows in-house produced animal docutainment with Jochen Bendel, Kate Kitchenham, Matthias Bendel-Pridöhl and Dr. Herbert Dreesen such as “Haustier sucht Herz”, “Letzte Chance für 4 Pfoten”, “Kleine Hunde, großes Chaos”, “Tierisch arm” and “Wunder auf 4 Pfoten” as well as licensed formats such as “Die Hunderetter”.
This free TV station belongs to the broadcaster family of SAT.1, the modern family station, and complements the channel portfolio that also includes SAT.1 and SAT.1 emotions.
ProSieben MAXX is a television for men who know what they want: plenty of american football live during the regular season of NFL, college football and one recent addition as of fall 2019: live broadcasting of the international matches of the German U21 national soccer team for the European Championship. In addition: more live broadcasting of international sports such as rugby and beach-volleyball, sports entertainment including popular WWE wrestling formats, “RAW” and “Smackdown”. eSports and anime series including classics such as “One Piece” and “Dragonball Z Kai” as well as new entrants like “Boruto: Naruto Next Generations” and “Kenichi: The Mightiest Disciple” complement the program variety of ProSieben MAXX. The new “Funtastic Friday” with “Family Guy” and “The Simpsons” classic episodes stands for MAXXimum fun. US-series events and docutainment round out the broadcaster’s profile. The relevant target audience for ProSieben MAXX are 14-to- 39-year-old men.
This free-TV station is a line extension of ProSieben, Germany’s best-loved TV brand, and complements the channel portfolio that also includes ProSieben and ProSieben FUN.
Kabel Eins Doku presents the whole world of documentaries in a unique variety of themes around the clock. With emphasis on areas such as real crime, food & travel, history, PS-classics, antiques, nature and technology, the channel shows both classic documentary as well as new and modern topics. The program offers its viewers (relevance target group: men aged 40 to 64) a high-quality documentary mix with numerous internationally successful productions airing for the first time in Germany, popular formats such as "Unklärliche Phänomene" and "Die Schatzsucher von Oak Island", event programming and strong characters such as star chef Gordon Ramsay and Star Trek legend William Shatner.
This free-TV station is a line extension of Kabel Eins, the real-life TV brand, and complements the channel portfolio that includes Kabel Eins and Kabel Eins CLASSICS.
In addition to standard quality, the TV stations of ProSiebenSat.1 Group have also been broadcast in HD since 2009. This high-definition broadcast quality allows viewers to experience the picture and sound of our entire range of entertainment more intensely. The Group also takes a share in the technical activation fees that cable network, satellite and IPTV operators generate from the distribution of ProSiebenSat.1 stations in HD quality. ProSiebenSat.1 Group has thus established a business area with long-term recurring revenues, which further strengthens the independence of revenue growth from the economically sensitive TV advertising market.
Diversity, quality and innovation: PULS 4 is the most-watched purely Austrian private station with the highest market share in all relevant target groups – both in the general population (adults from the age of 12) and in the young target group of 12- to 49-year-olds relevant for advertising. With the launch of Austria’s fourth full-service station PULS 4 on January 28, 2008, ProSiebenSat.1 PULS 4 is no longer just an advertising time marketer and programming window producer, but also a program provider with a variety of own formats: The hit show “Austria’s next Topmodel,” the daily romantic comedy “Mila,” the breakfast magazine “Café Puls,” the cooking show “Koch mit! Oliver,” the discussion show “Pro & Contra,” and “PULS 4 NEWS” are just some of the successful PULS 4 productions. Excitement, entertainment, information, emotion and exclusivity – that is PULS 4.
The info shows “Café Puls” and “PULS 4 NEWS” are also broadcast on ProSieben Austria and SAT.1 Österreich.
PULS 24 HD is the fourth Austrian private TV station of the ProSiebenSat.1 PULS 4 & ATV Group providing live content – exclusively produced in and for Austria. In the era of “fake news” and lacking authenticity, PULS 24 HD relies on the power of live coverage allowing audiences to access multiple channels, each providing an unadulterated view of the country’s most important events and putting them into the relevant international context. In addition to daily news coverage, PULS 24 HD focuses on a second pillar: the live coverage of events that are not staged by TV stations, but are taking place in everyday live – independent of media events. Our coverage, be it of political or social issues, demands an unfiltered presentation. Besides the extensive live offering, the coverage comprises news and talk shows on a regular basis, fact checks, special interest shows covering business, health, sport, society as well as tech topics, and a broad range of magazines.
PULS 24 HD – Now available for free via satellite, antenna, on all quality cable networks and via the PULS 24 app. Further information on how to receive PULS 24 HD can be found on puls24.at and on teletext page 424.
ATV entertains its viewers since 2003 with its productions, exciting films and series as well as independent information. Austria's first private television station has always scored with authentic protagonists and presented the real life: whether local farmers in "Bauer sucht Frau" are accompanied by the search for love or young parents in "Teenager werden Mütter" through emotional ups and downs. ATV offers major Hollywood blockbusters and award-winning series in its film- and series-programming. And with "ATV Aktuell", the most successful news channel in Austrian private TV is running on the station.
ATV2 started its program in 2011 and has positioned itself as a film- and series-channel: Quality outside of the mainstream meets cult classics here. The films are full of entertainment, ranging from independent cinema and high-quality European productions to the best comedies in the history of Hollywood. In the series area ATV2 puts on crime and thrill and so in the afternoon legendary productions such as "Mord ist ihr Hobby" and "Diagnose: Mord" can be found, in the primetime there are evergreens as "Navy CIS". And with ATV2 the viewers even stay informed with the news of "ATV Aktuell".
With Puls 8, the ProSiebenSat.1 Group is launching a free TV station exclusively for German-speaking Switzerland for the first time. The Puls 8 station, which is aimed at an urbane audience, places its emphasis on a broad range of feature films, including Hollywood blockbusters, arthouse films and classics from film history. The spectrum of genres ranges from romance, family films and comedies to science fiction and thrillers. The line-up is capped off by top international series. There will also be TV premieres of films and telenovelas as well as in-house Swiss productions. Prime time begins at 8 pm every day; as a full-service station, a 24-hour movie and series line-up is planned – teleshopping is explicitly ruled out. Within the station group, Puls 8 is positioned to complement the target groups of the other stations and appeals to a broad audience with diverse interests. The station’s core target group is women and men aged 20 to 49 who run their households.
“SO SIEHT’S AUS.” The claim emphasizes the successful Kabel Eins austria lineup. With high-quality dramas, new docutainment formats, the latest news and event weeks, the station offers its relevant target group of 14- to 49-year-olds emotion, excitement and information, and television that reflects their real lives.
Kabel Eins austria guarantees exciting movie nights with the slogans “The Best Films of All Times” and “Action Heroes.” German first runs of US shows and other hit series are featured on Friday and Saturday evening. Viewers can expect exciting docutainment series like “Rosins Restaurants,” “Rosins Kantinen,” “Mein Lokal, Dein Lokal” and numerous shows about the love of one’s home. News programs and magazines like “Abenteuer Leben” and “K1 Magazin” along with diverse event programming complete the Kabel Eins austria package.
With its fresh variety of programs and captivating entertainment television, SAT.1 Österreich appeals not only to the core target group from ages 14 to 59 but also to everyone who loves television. The station offers a zest for life and feeling of security across all genres while also providing surprise and excitement. As a modern family-oriented television station, it connects all generations.
SAT.1 Österreich – featuring top US series such as “Navy CIS,” “Navy CIS L.A.,” “Hawaii Five-0” and “Criminal Minds,” outstanding TV movies and major event movies produced in-house (“Die Udo Honig Story,” “Berlin Eins,” “Die Hebamme”), series (“Einstein”), exciting shows (“Promi Big Brother,” “The Taste,” “The Voice Kids,” “Got to Dance Kids”), successful reality shows (“Hochzeit auf den ersten Blick,” “Das große Backen,” “Julia Leischik sucht: Bitte melde dich!”), cheeky comedy with Martina Hill or Cindy aus Marzahn, and popular magazine shows such as “Café Puls,” Austria’s first breakfast television show. Alongside the eclectic programming that SAT.1 Österreich takes from its German sister station SAT.1, the station also shows the Austrian in-house productions “Café Puls” and “PULS 4 NEWS,” thus sharpening its focus on the Austrian audience.
Likable, entertaining, modern, exciting, multifaceted, and innovative – these are the qualities viewers ascribe to “their” ProSieben Austria. No other TV channel is positioned more clearly. ProSieben Austria is the market leader among young viewers (ages 12 to 49), has the highest level of viewer loyalty and broadcasts what young people want to see. Over and over, ProSieben Austria honors its pledge “We Love To Entertain You” with the biggest Hollywood blockbusters, the best American series and sitcoms, and the best entertainment shows and is everywhere young people expect great entertainment. In addition, the “Galileo” brand makes the station the most important and most popular station for knowledge in Austria.
Alongside content from its German sister station, ProSieben Austria offers its viewers a special program lineup for Austria and shows the PULS 4 productions “Café Puls” and “PULS 4 NEWS” exclusively for its Austrian TV audience.
ProSieben is the most popular and likable free TV station in the advertising-relevant target group of viewers aged between 14 and 49.
ProSieben stands for the best series and Hollywood blockbusters. The station is home of the world’s favorite TV family, “The Simpsons.” With Aiman Abdallah, the broadcaster has established itself as the number one station for knowledge in Germany over the past 13 years, both in the audience market and among critics. In 2012, “Galileo” received the United Nations UNCA Award for one of its special editions, among other things. The music show “The Voice of Germany” also won numerous awards in 2012: The “German Television Award” for “Best Show,” the “Golden Camera” for “Best Entertainment,” and the “kress Award.” “The Voice of Germany,” “Germany’s next Topmodel – by Heidi Klum” and “TV total” are some of the strongest entertainment brands on German television.
The national program lineup is augmented by a programming window especially for viewers in Switzerland, in which ProSieben Schweiz broadcasts shows including its own cooking show “Flavorites,” the style show “FACES,” and various events such as the music format “Energy Now.”
“Freu dich drauf!” (Enjoy yourself!) Human, sympathetic, family-friendly, high-quality and relevant – SAT.1 is the station for powerful emotions and offers multifaceted television with passion and understanding for the strong-growing core target group of 30- to 59-year-olds.
SAT.1 offers thrilling and fascinating television in all genres: World-class boxing, top US series (“Navy CIS,” “Criminal Minds,” “Homeland”), new reality formats, unique comedy, and exciting shows like “The Voice of Germany.” However, outstanding in-house productions including TV movies, major TV events (“Der Minister”) and the best award-winning German series (“Der letzte Bulle” and “Danni Lowinski”) remain the linchpin of SAT.1. There is also more than six hours a day of infotainment and magazine programs in tune with the times, including “SAT.1-Frühstücksfernsehen,” “SAT.1 Nachrichten” and the political talk show “Eins gegen Eins.”
The SAT.1 Switzerland programming window also shows programs such as “Young Stage” and “Fässler Kunz.” In addition, SAT.1 Switzerland has broadcast the Miss Switzerland ceremony live since 2013.
“SO SIEHT’S AUS.” The claim emphasizes the successful Kabel Eins lineup. With high-quality dramas, new docutainment formats, the latest news and event weeks, the station offers its relevant target group of 14- to 49-year-olds emotion, excitement and information, and television that reflects their real lives.
Kabel Eins guarantees exciting movie nights with the slogans “The Best Films of All Times” and “Action Heroes.” German first runs of US shows and other hit series are featured on Friday and Saturday evening. Viewers can expect exciting docutainment series like “Rosins Restaurants,” “Rosins Kantinen,” “Mein Lokal, Dein Lokal” and numerous shows about the love of one’s home. News programs and magazines like “Abenteuer Leben” and “K1 Magazin” along with diverse event programming complete the Kabel Eins package.
“sixx – das will ich auch!” ProSiebenSat.1 Group’s most female-oriented station not only provides television for young women (with a core target group of 14- to 39-year-olds) but has developed from a fledgling TV upstart into a sought-after TV station within a short space of time. sixx is one of the best-loved TV brands on Facebook and Twitter.
Exceptional in-house productions, high-quality American series and exciting docutainment programs from all over the world are the linchpin of the station.
Be it cooking, baking, weddings or sex: sixx serves up traditional women’s content with a modern look and a wink. The focus is on in-house productions: Enie van de Meiklokjes seduces audiences in “Sweet & Easy – Enie backt” with ingenious baking recipes. sixx established the first televised sex talk event with Paula Lambert and her show “Paula kommt – Sex und gute Nacktgeschichten.” Cult hits like “Grey’s Anatomy” and “Sex and the City” alternate on sixx with first-run US hits like “Vampire Diaries” and “American Horror Story.” In 2015, sixx also brought the world’s most successful reality show back to TV after four years: “Big Brother.”
„Mit dem Herzen sehen.” As the first TV station with exclusively German and Austrian programs, SAT.1 GOLD Österreich is aimed primarily at female viewers aged between 40 and 64. The station therefore appeals to a large target group that makes important family decisions, which is why 40- to 64-year-old women are of particular interest to the advertising industry.
SAT.1 GOLD Österreich is synonymous with beloved classic series such as “Bonanza“, “Highway to Heaven,” “The Waltons” and “Der Bulle von Tölz.” Rounding out the program lineup are the magazines “Lenßen klärt auf,” “ServiceAKTE,” “Wunderwelt Wissen” and “FocusTV Test.” SAT.1 GOLD Österreich offers a new TV home for Austrian music and its fans with the series “Goldschlager” and other music shows.
“Mit dem Herzen sehen!” With service, cult series and music, SAT.1 GOLD is aimed mainly at female viewers aged between 40 and 64. The station therefore appeals to a large target group that makes important family decisions, which is why 40- to 64-year-old women are of particular interest to the advertising industry. With daily market shares of up to 3.8% (women aged 40 to 64) and up to 2.8% (viewers aged 14 to 49), SAT.1 GOLD has solidly established itself with viewers within just two years of its launch on January 17, 2013.
SAT.1 GOLD is synonymous with beloved classic series such as “Bonanza“, “Highway to Heaven,” “The Waltons” and “Der Bulle von Tölz.” Rounding out the program lineup are the magazines “Lenßen klärt auf,” “ServiceAKTE,” “Wunderwelt Wissen” and “FocusTV Test.” SAT.1 GOLD offers a new TV home for German music and its fans with the series “Goldschlager” and other music shows.
ProSieben MAXX Austria makes television for men who know what they want: US series events, major documentaries, Hollywood blockbusters, unmistakable in-house productions, anime action, sports entertainment from the WWE and more live NFL football than has ever been seen on free TV before. The core target group of ProSieben MAXX Austria are men aged 14 to 39. The free TV station is a line extension of ProSieben Austria, Austria’s favorite television brand, and supplementsthe ProSieben Austria and ProSieben FUN station portfolio.
ProSieben MAXX makes television for men who know what they want: US series events, major documentaries, Hollywood blockbusters, unmistakable in-house productions, anime action, sports entertainment from the WWE and more live NFL football than has ever been seen on free TV before. The core target group of ProSieben MAXX are men aged 14 to 39. The free TV station is a line extension of ProSieben, Germany’s favorite television brand, and supplements the ProSieben and ProSieben FUN station portfolio.
ProSieben MAXX holds the record for the most successful launch of a new station in this millennium.