SevenOne Media is one of the leading distribution houses in Germany. As a subsidiary of ProSiebenSat.1 Group, SevenOne Media markets the entire portfolio of the German broadcasting group across all media channels. The marketer places its focus on video advertising on TV and digital platforms. Advertising customers and agencies benefit from the multifaceted brand portfolio, the extensive coverage of target groups and the verifiably powerful advertising impact. In addition to classic advertising and special advertising formats, SevenOne Media places an emphasis on networked communication solutions. Together with the affiliate SevenOne AdFactory, SevenOne Media develops individual and cross-media advertising concepts. The company also pools ProSiebenSat.1 Group’s central research departments with advertising and market research, and regularly issues new research studies for the advertising market.
The company is headquartered in Munich/Unterföhring. In addition, SevenOne Media maintains regional sales offices in Dusseldorf, Frankfurt and Hamburg. In Switzerland and Austria, SevenOne Media cooperates with the subsidiaries ProSiebenSat.1 PULS 4 GmbH and SevenOne Media Schweiz to market the programming windows there.
SevenOne AdFactory picks up where classic marketing stops. The company sets the scene for brands to match the program and, together with customers and agencies, develops individual networked concepts across all platforms of ProSiebenSat.1 Group. In addition to the creative use of video media both TV and digital, SevenOne AdFactory draws maximum attention and implements all campaigns in an innovative manner through product placement, license partnerships or the engagement of high-profile testimonials.
SevenOne AdFactory helps advertisers and agencies in all stages of their process, from coming up with concepts to implementing the final integrated campaign. In addition to the conceptualization, the offer encompasses the configuration of advertising media as well as accompanying market research.
ProSiebenSat.1 PULS 4 GmbH is a 100-percent subsidiary of ProSiebenSat.1 Media SE. SevenOne Media Austria (now ProSiebenSat.1 PULS 4) acquired the Austrian free TV station PULS 4 in 2007 and the stations SAT.1 Österreich, ProSieben Österreich and kabel eins austria in 2009. In May 2010 they received reinforcement from the women’s channel sixx Austria; since January and September 2013 respectively, the portfolio has been augmented by SAT.1 Gold Österreich, specifically for women between 40 and 64, and ProSieben MAXX Austria, a station aimed at men. The station family offers strong free TV brands that enjoy high recognition value, focused profiles and a colorful mix of popular, well-known, and innovative programs – most of them in HD quality. As a result of the optimum coordination of the brands, strategies and programming schedules, the broadcasting group guarantees viewers the best entertainment on Austrian television in the future, as well.
The TV program lineups of SAT.1 Österreich, ProSieben Austria, kabel eins austria, sixx Austria, SAT.1 Gold Österreich and ProSieben MAXX Austria are largely in accord with those of their German sister stations. In order to best reach the advertising-relevant target group in Austria, audience marketing is performed by the Austrian media group. The advertising slots on SAT.1 Österreich, ProSieben Austria, kabel eins austria, sixx Austria, SAT.1 Gold Österreich and ProSieben MAXX Austria are reserved exclusively for Austrian advertising customers.
7Screen GmbH 7Screen GmbH is responsible for the digital-out-of-home division. Digital outdoor advertising completes SevenOne Media’s promotional offer and thereby extensively depicts the customer experience. The ProSiebenSat.1 Group obtains an additional 225 million contacts through the 7AIRPORT, 7HIGHWAY, 7URBAN, 7SHOP and 7EAT touch points, which offer advertisers the opportunity to reach their target groups directly at the point of sale. The advertising environment is a unique feature that benefits from valuable content from the ProSieben Sat.1 Group. Regional companies which have had relatively little experience with moving image advertising are also offered new incentives to advertise with SevenOne Media. 7Screen GmbH combines outdoor advertising with moving images and thus offers custom multiscreen marketing with attractive advertising concepts through SevenOne Media.
Marktguru is the new digital platform for trading companies’ advertising brochures. Users receive offers customized for their regional requirements from retail chains directly on either the iOS or Android app or on the Marktguru homepage. Through Marktguru, SevenOne Media gives stationary retail the opportunity to achieve high-coverage by advertising their offers and brochures both online and on mobile devices. Appealing to customers over TV, online, and most notably, on their cellphones, gives stationary retail advertisers a significant boost. They can also tether their online shop directly to the app. This function package is unique in Germany. Marktguru came to the Austrian market in 2011 and was launched in Germany in 2016.
ProSiebenSat.1 Advertising Platform Solutions GmbH (P7S1 APS) is the umbrella company for activities in the fields of advertising technology and advertising platforms. P7S1 APS makes strategic investments in fast-growing, technology-based companies in the advertising sector. The aim is to build up an ecosystem of leading technologies and platforms in order to offer advertisers, agencies and publishers and strong and independent alternative to global players. At the same time, ProSiebenSat.1 is trying to use the investments to develop the future of TV advertising.
„glomex – The Global Media Exchange“ is an online marketplace for premium video content. The “Media Exchange Service” provides content owners with the chance to globally distribute their videos and website operators with access to a global pool of premium video content. The platform facilitates frictionless distribution and monetization – for big digital publishers as well as for small, highly specialized websites and apps.
With over 350 million video views per week, SMARTSTREAM.TV is one of the biggest providers of video advertising space in Germany and Europe. SMARTSTREAM.TV also has its own cross-device targeting system with a database of over 40 million user profiles.
Virtual Minds is a technology holding company uniting companies that specialize in the fields of ad technology and hosting. These companies are young, innovative, managed by specialists and count among the top European players in their respective segments. Virtual Minds’ subsidiaries are: Yieldlab (www.yieldlab.com), leading German programmatic sales platform for premium publishers and marketer; based in Hamburg Active Agent (www.active-agent.com), one of the leading German programmatic purchasing platforms for advertisers and agencies; based in Freiburg ADITION (www.adition.com), one of the leading European ad-tech providers of unified adserving solutions for advertisers, agencies and publishers; based in Freiburg The ADEX (www.theadex.com), leading German data management platform for advertisers, agencies and publishers; based in Berlin myLoc managed IT (www.myloc.de), one of the leading German providers of server hosting and cloud hosting solutions; based in Düsseldorf
Digital entertainment under one umbrella: ProSiebenSat.1 Digital is the multimedia division of ProSiebenSat.1, which is responsible for a broad range of new and innovative media offers with a close connection to the core TV business. The business divisions of ProSiebenSat.1 Digital comprise online video, the mobile-app portfolio, mobile access, online brands, Teletext, HbbTV, SmartTV, as well as other premium value-added services.
wetter.com GmbH operates the largest German-language weather site online. With 10 million unique users per month and offerings in Switzerland, Austria and Spain, wetter.com is one of the most popular German-language weather sites. Data from the German Meteorological Service (DWD), the National Oceanic and Atmospheric Administration (NOAA) in the USA and currently over 13,000 weather stations in the wetter.com network ensure the consistently high quality of weather forecasts.
In addition to the successful website, wetter.com GmbH also operates wetter.com TV, the only 24-hour weather channel on German television, and produces ProSiebenSat.1 Group’s weather shows.
SevenVentures, a subsidiary of ProSiebenSat.1 Media SE, is the first and worldwide leading venture capital firm that accelerates growth of B2C companies both with traditional investments and media and operational support. It operates a flexible investment model consisting of minority investments and media cooperations, where portfolio companies receive financial support, TV advertising time and other services in return for equity or revenue shares. ProSiebenSat.1 sells the shares at a profit at a later date – once their value has been increased through advertisement on our media.