Media for Equity Deal: SevenVentures invests double-digit million sum in plus-size retailer navabi
Munich, 4th July 2019 – SevenVentures, TV media investment arm of the ProSiebenSat.1 Group, has made a double-digit million Euro media investment in navabi, the world's leading online retailer for plus-size fashion. The deal aims to drive growth in a market which has often been neglected by the fashion industry – despite a high demand for larger sizes. With this investment, SevenVentures is seizing the opportunity to invest in a pioneer in this market segment. All previous investors at navabi, including Index and Verdane, remain on board.
In 2018, online retail revenue for clothes and shoes in Germany totalled 16.8 billion Euros. This represents an eight percent increase on 2017. The largest market segment is women's clothing (Statista, 2019). The plus-size market is experiencing prolonged growth and consistent demand.
navabi is using the current investment round to achieve additional reach with its in-house produced commercials in the target group-affine TV environments within the ProSiebenSat.1 Group. The navabi TV spots focus on the attributes of naturalness and authenticity in their brand messages: the stars of the commercials are navabi customers who were selected from 3,000 applicants to tell their personal stories to the camera about how fashion changes their lives every day.
navabi is celebrating its 10th anniversary this year. Founders Zahir Dehnadi and Bahman Nedaei have run the plus-size pioneer from Germany since 2009 and they also have offices in Aachen and London. In addition to over 150 labels available in the store such as Marina Rinaldi Sport and Levi's, navabi has also established successful own-brand labels that are experiencing rapid growth and already account for one third of sales.
Bahman Nedaei, co-founder of navabi: "With this Media for Equity deal we can generate a huge TV presence and massively expand brand awareness. Thanks to the cooperation with SevenVentures and the broadcast of our TV commercials we can reach millions of households in Germany and show curvy women all over the country that there is great fashion for them.”
Dr. Jens Pippig, Managing Director of SevenVentures: "We are delighted that with this deal we are investing in a growing market. navabi has incredible know-how in the field of plus-size fashions. We are convinced that together we will continue to promote navabi's growth in this market segment and establish navabi as a synonym for plus size.”
SevenVentures is the leading global TV media investor with core markets in Europe, USA and Asia. As the investment arm of the ProSiebenSat.1 Group, SevenVentures is the ideal partner for high-growth B2C companies, particularly in the consumer goods, retail and services industries, who have the potential to achieve sustainable success by launching TV advertising campaigns. Zalando is the perfect example of how companies can take advantage of this to become market leaders or popular brands. Our current customer portfolio includes ABOUT YOU, Casper and tink. SevenVentures also supports enterprises seeking international growth with media power, capital and all other services of the ProSiebenSat.1 Group. In cooperation with the Group network, comprised of leading European media companies, we always find the right growth strategy.
navabi.de is the world's leading online retailer for women's fashion starting from size 42. navabi offers its stylish fashion customers the best and most inspiring plus-size fashion collections and thus a unique online shopping experience. navabi is dedicated to the needs of stylish women in large sizes worldwide and sells the largest selection of plus-size clothing: over 150 well-known labels such as Marina Rinaldi Sport and Levi's are available on the site. In addition, navabi has established successful own-brand labels which are experiencing rapid growth and already account for one third of sales. navabi is available in more than 30 countries, including Germany, Great Britain, France and the USA.