Partner press release: Holodeck VR announces ProSiebenSat.1 as new strategic investor
· The media group invests one digit million euros for a minority stake of 20 percent
· The infusion of funds, from one of Europe's leading media groups, will help Holodeck VR expand the company's global footprint and open content platform
· The global LBE VR market is growing strongly at a double digit and represents a multi-billion market opportunity
Munich, Germany, May 20, 2019 - Holodeck VR, a pioneer in developing advanced and novel free-roam VR experiences, that are social and physically engaging, is pleased to announce ProSiebenSat.1, the leading German entertainment player with a strong e-commerce business, as a new strategic investor. The funds are designated to allow Holodeck to expand its open content platform and extend its network of locations offering the company's simple and effective one-stop solution.
Holodeck VR, a spin-off from the prestigious Fraunhofer Institute for Integrated Ciruits IIS, uses a unique technology which allows its visitors to experience virtual reality in groups of up to 20 people and move around in an empty space of 10x20m completely naturally, all just wearing VR goggles. Owners & operators of a Holodeck can use this multi-user, scalable VR technology, for all different types of events (entertainment, birthday parties & corporate team building) in order to provide up to several thousands of guests per day novel experiences that are fun and memorable. Holodeck VR is actively looking for partnerships with new location owners and operators who are looking to convert their empty spaces into new interactive Holodecks for all of their visitors.
Holodeck VR can benefit from multiple opportunities within the ProSiebenSat.1 network for consistent business growth. With the “Jochen Schweizer mydays Group”, the Munich based media company owns a potential distribution channel for scaling Holodeck VR locations at leisure- and activity parks, , while other synergies related to ProSiebenSat.1, including live broadcasting and VR content generation will also be explored. With 7Sports, the sports business units of ProSiebenSat.1, Holodeck VR plans eSports events leveraging the Holodeck VR platform.
“We are thrilled that ProSiebenSat.1 believes in Holodeck VR and can help us scale in exciting areas” said Jonathan Nowak Delgado, co-founder and managing director of Holodeck VR. “With this investment we’ll aim to become the VR touchpoint for the next generation by offering exciting new experiences that are simple, social, and fun. We are growing, so come & join the Holodeck VR team.”
“Besides believing in the technology and Holodeck VR, this is also an investment in an exciting and innovative growth market”, noted Eun-Kyung Park, Chief Digital Officer Entertainment at ProSiebenSat.1. “VR applications based on outstanding technology have the potential to excite the audience with totally new formats of interactive entertainment.“
For Holodeck VR locations, the company plans to release several new experiences each year. The company envisions new location-based entertainment (LBE) VR experiences, which are inspiring for the whole family. Holodeck VR’s experiences combine the real world and digital world seamlessly, letting people move around physical environments - walking or taking a ride in bumper cars or on a rollercoaster - while exploring new virtual worlds, where they can play an active part in adventures and experience new impossible things and places. Holodeck VR offers a compelling & flexible solution to both fast-growing segments like eSports & trampoline parks as well as segments under pressure to innovate like shopping malls and hotels.
About Holodeck VR:
Holodeck VR is a pioneer and leader in delivering turn-key large-scale, multiplayer, free-roaming commercial VR systems for the location-based entertainment industry. It is the only LBE VR massive-scale technology platform that is explicitly open to all third-party content developers. The company offers complete solutions that can be installed quickly and operated efficiently. Holodeck VR is a one-stop shop that makes it easy for owners and operators to offer innovative virtual reality attractions to their visitors. Holodeck VR’s distribution partners market the solutions to several location verticals like shopping malls, family entertainment centers, theme parks, casinos, sports centers, resorts, water parks and cruise ships. Applications for private demos can requested via info@holodeckVR.co.
Holodeck VR GmbH
90411 Nuremberg, Germany
+ 49 178 61 56 429
- Digital CommunicationMatthias BohligDigital Communication, Communication Digital Entertainment, Studio71, European Media Alliance, ProSiebenSat.1 AcceleratorTel. +49 89 9507-2344Matthias.Bohlig@ProSiebenSat1.com