SevenVentures Pitch Day: Four startups battle it out for multi-million advertising deal from ProSiebenSat.1

  • Finalists are: RISE Brewing, domani (colibry cosmetics), HAFERVOLL and Phenicoptere (GLOV)
  • Finalists competing to win €3 million in TV advertising budget, €200,000 in online advertising volume, and €40,000 for TV spot creation
  • Joko Winterscheidt sitting on the jury, Sophia Thiel hosting alongside Steven Gätjen
  • SevenVentures Pitch Day will take place on 26th October at the DLD Conference in Berlin

Munich, October 17th, 2017 – SevenVentures Pitch Day (7VPD) is back in town featuring a showdown of startups all aiming to secure a multi-million advertising deal. The competition – featuring 4 startups that have made it into the final - will take place at the DLD conference in Berlin on October 26th. In addition to glory and kudos, the winner will take home a €3 million advertising package and the opportunity to promote their product to an audience of millions through TV and online advertising.

The prestigious SevenVentures Pitch Day is now in its seventh year and has helped many companies such as Withings or GetYourGuide to breakthrough onto the market. The winner will receive a media package from the ProSiebenSat.1 Group which, in addition to the multi-million budget for TV advertising, also includes €40,000 for the development of their own TV spot and €200,000 for online marketing. This support is intended to give a growth boost to B2C startups with unique physical products and a scalable business model.

The finalists: RISE Brewing, domani (colibry cosmetics), HAFERVOLL und Phenicoptere (GLOV)

The 7th SevenVentures Pitch Day in Berlin will see four finalists pitching each for four minutes: domani with COLIBRI COSMETICS develops natural and fair skin care products using hyaluronic acid and containing purely vegan ingredients.  Ingredients are also crucially important to HAFERVOLL. Their handmade muesli bars are oven-baked and contain no additives. With their product GLOV PHENICOPTERE has made it their mission to make the removal of make-up a pleasant and sensuous task. For this they use a new and patented technology. RISE BREWING offers, alongside NEW York entrepreneurial spirit and Brooklyn lifestyle, cold brewed coffee-to-go in the can as well as freshly tapped cold coffee for offices, restaurants and cafes in the USA - naturally organic, GM-free, and fair trade. If they win they aim to cross the pond into Germany.

On the jury: Joko Winterscheidt

On the panel with SevenVentures CEO Florian Pauthner will be TV presenter and startup investor Joko Winterscheidt. The event will be hosted by Steven Gätjen, supported by Youtuber and fitness blogger Sophia Thiel who will also be on hand to advise the jury. The DLD audience will also be called upon to vote. The winner will be determined after two rounds: In the semi-final two sets of two companies will compete against each other. The final will see the two successful startups from the semi-final battling it out. All four finalists will also exhibit their products at the DLD conference.

Florian Pauthner, CEO of SevenVentures, said, "With its international network and expert audience the DLD conference is an excellent platform for our startup competition. We are expecting that the competition will attract ever greater numbers this year due to our focus on physical products. We are hoping that the audience can now identify much better with the finalists’ work. "
Media-for-Equity: a boost for startups

When launching their products onto the market, startups are rarely lacking in ideas or creativity. Rather they lack the necessary advertising budget to promote and distinguish themselves from their competitors. An attractive option here is the Media-for-Equity model from the ProSiebenSat.1 group which enables companies to exchange shares in the company or revenue for advertising budget. Many companies such as Lieferando, JustFab or About you have already profited from this investment model.

The SevenVentures Pitch Day has taken place annually since 2012. Former winners are Withings (now taken over by Nokia), Cashboard, GetYourGuide or Popsa. According to Forbes, SevenVentures Pitch Day is one of the most important startup competitions worldwide.

More info on 7VPD on Facebook, Twitter and Youtube

About SevenVentures

 SevenVentures is the leading TV media investor worldwide. As the investment arm of the ProSiebenSat.1 Group, SevenVentures is the ideal partner for fast-growing B2C companies, particularly in the consumer goods, retail, and services sector, with the potential to achieve sustainable success through the use of TV advertising. The example of Zalando has shown how a company can rapidly become a market leader or familiar brand. SevenVentures also supports companies seeking international growth with media power, capital, and all the other services of the ProSiebenSat.1 Group. Together with the group network consisting of leading European media companies, they always find the right path to growth.


About DLD Media GmbH

 DLD (Digital, Life, Design) is the international conference and innovation platform of Hubert Burda Media. DLD Media stages Europe’s leading digital conference DLD in Munich as well as DLD New York, DLD Europe in Brussels, DLD Tel Aviv and DLD Berlin. In addition, DLD gathers creative and social leaders, opinion-formers and influencers around the globe at DLD Salons, e.g. in Palo Alto, London, Istanbul, Barcelona, Moscow, Los Angeles, Rio de Janeiro and Peking. Previous DLD conference speakers include Satya Nadella (Microsoft), Reid Hastings (Netflix), Jan Koum (WhatsApp), Travis Kalanick (Uber), Mark Zuckerberg (Facebook), Eric Schmidt (Google), Sean Parker (Napster), Marissa Mayer (Yahoo!), Sheryl Sandberg (Facebook). DLD’s managing director is Stephanie Czerny who co-founded the conference in 2005.

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