In addition to entertainment shows in its program, ProSiebenSat.1 therefore also aims to call public attention to socially relevant aspects with its own formats, issue films, and campaigns. The term “public value” is key here. This is generally understood to refer to the value and benefits that an organization brings for society. It is in this context that we have integrated shaping opinions and promoting democracy in the principles for our commitment to sustainability, within the action area of social responsibility. As a media company, we want to incorporate our sustainability goals in an even better way in our programming with our TV channels and in the influencer marketing of digital studio Studio71. We therefore want to focus increasingly on sociopolitically relevant issues in terms of media and content and address these issues with the young target group.
To ensure journalistic independence and comply with fundamental media regulations, the Group formulated guidelines which are binding for all of the Company’s program makers in Germany. The “Guidelines for Ensuring Journalistic Independence” specify the understanding of the journalistic principles set forth in the Press Code of the German Press Council. In accordance with internal guidelines, journalists and editors working for ProSiebenSat.1 Group must follow the International Federation of Journalists’ Principles on the Conduct of Journalists. According to these principles, they are essentially free to report as they see fit independently of social, economic or political interest groups. As a media company, political independence is of the utmost importance to us. Cash and non-cash donations to political parties are therefore forbidden unless the donation is approved by the Executive Board of ProSiebenSat.1 Media SE in advance. Generally, editorial content must not be influenced by private or commercial interests of third parties or by personal or economic interests of employees. At the same time, the journalists and editors are aware of their responsibility with regard to the dissemination of information and their contribution to shaping opinions.
ProSiebenSat.1 Group also supports employees who want to get involved in social and voluntary work. As part of our corporate volunteering offers, for example, we sponsor the startsocial competition, which we co-founded in 2001. This involves around 500 nationwide experts from business, the public sector and social institutions supporting volunteer projects with a variety of activity focuses, such as migration, social justice or education, in their practical implementation. In a four-month coaching phase, a total of 100 selected initiatives receive expert advice, personal contacts and detailed feedback to further develop and realize their ideas. ProSiebenSat.1 employees are involved here as jurors and coaches and contribute their expertise in various areas.
The joint exposé funding pot of Seven.One Entertainment Group and the Association of German Scriptwriters (Verband deutscher Drehbuchautoren) is entering its fifth round and is looking for dark crime and thriller formats for SAT.1 in 2019. This year's call, which ran from March 1 to May 6, 2019, concentrated on material ideas for thrillers and dark crimes, which narratively serve the genres in an enthralling and audience-attracting way while keeping an eye on the mainstream orientation of SAT.1 fiction.
In 2018, the grant, which basically supports authors' ideas to develop feature films, television films, TV and web series, concentrated on new ideas for procedural series for the SAT.1 prime-time. The fourth invitation of the exposé fund ended with more than 150 submitted ideas. Eight projects were selected for further development. The aim of the funding is to financially equip the selected authors to give them tranquility and time to develop their own ideas.
ProSiebenSat.1 TV Deutschland and the Association of German Scriptwriters have agreed in their joint remuneration rules of June 3, 2014 to set up a substance development funding of yearly EUR 150,000 until 2019. Authors receive a total budget of EUR 450,000 for content development within a three years funding period. Part of the financial support is that Seven.One Entertainment Group reserves the right to offer first-time access to the materials developed. If there is no script contract, the authors can offer their developed content freely on the market.