Fully inclusive television – for over 30 years, Arbeitsgemeinschaft Behinderung und Medien e.V. (abm) has been raising awareness of the circumstances, concerns and interests of people with disabilities with extensive TV programming broadcast throughout Germany. Since 2000, we have supported the initiative with the magazine show CHALLENGE, which is broadcast on kabel eins and SAT.1 Gold on the first Saturday of every month. The thirty-minute report motivates our fellow citizens with disabilities to participate actively in social life according to their own requirements. In addition, CHALLENGE informs non-disabled people about the life with disabilities, diminishes prejudices and promotes inclusive thinking. In 2017, the youth magazine “yoin” and the talk show “Krauthausen – face to face” were the first fully inclusive series to be integrated into the format, with optional subtitles, sign-language interpreters and soundtracks with audio description. This is an important development for the accessible television of the future, which ProSiebenSat.1 Group’s stations are actively shaping.
Once a year, ProSieben’s logo turns from red to green for Green Seven week. During the annual initiative, ProSieben uses its large reach to raise awareness for sustainability especially among young viewers.
In September 2020, the Green Seven took place for the 12th time and drew attention to the consequences of forest fires and forest dieback under the motto "Our Forest is Burning!”. At the heart of the Green Seven 2020 was the 90-minute documentary "Green Seven Report: Our Forest is Burning!", in which moderators Thore Schölermann and Stefan Gödde joined experts to search for solutions to save tree populations in Germany and around the world. The magazines "taff" and "Galileo" showed features about the forest throughout the week. Together with the platform Treedom, ProSieben also planted a forest of 5,000 trees as part of the Green Seven and raffled off tree sponsorships to viewers every day.
With Green Seven, ProSieben promotes a diverse range of ecologically relevant issues particularly among younger target groups – including the consequences of marine pollution caused by plastic waste ("Save the Oceans", 2019), environmental pollution caused by road traffic ("Save the Future", 2018), the melting of the polar ice caps ("Save the Ice", 2017), the pollution of global drinking water reserves ("Save the Water", 2016) and the death of bees ("Save the Bees", 2015).
day of heroines
With full female power sixx celebrated the International Women’s Day again on March 8, 2019, under the banner of the Day of Heroines. In the TV schedules, online and on social media channels, our TV station, which focuses on a female target audience, used this day to promote the empowerment and equality of women and young girls in society. In the format "Tagesfrau", Paula Lambert also presents a heroine of everyday life, who inspires and moves with her story. In this way, we provide insights into the touching stories of ordinary super women.
According to the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth, more than 140,000 people became victims of domestic violence in 2018. 31 percent of young people between the ages of 12 and 19 have already had experience of cyberbullying, as the current JIM study shows. The estimated number of unreported cases? It's big. With its thematic films, the ProSiebenSat.1 Group wants to sensitize people to such social problems and encourage them to reflect. ProSiebenSat.1 uses its expertise in the entertainment sector to put the issues on film and makes them accessible to a broad audience in an emotional way. Thematic films like “Die Ungehorsame” ("The Disobedient"), “Zwei Leben. Eine Hoffnung” ("Two Lives. One Hope") or “Nackt. Das Netz vergisst nie” ("Naked. The Net Never Forgets") , which deal with the topics mentioned above, have been very well received by the audience in the past and stimulated discussions. In 2019, SAT.1, in cooperation with the Police Crime Prevention Department, sensitizes the public to the topics of knockout drops, stalking and civil courage. In the thrillers "Lautlose Tropfen" ("Silent Drops"), "Dein Leben gehört mir" ("Your Life Belongs to Me") and "Ein ganz normale Tag" (A Perfectly Normal Day") the fates of three women are told. These are exemplary for victims whose fate often remains hidden. Further SAT.1 thematic films are already planned.
Taking social responsibility, supporting others and at the same time networking across departments: Since 2013, employees – from general manager to trainee – have been able to participate in the corporate volunteering initiative Social Day and spend a day working for social institutions. Since the start of Social Day, over 400 colleagues have swapped their office desks for hammers and drills in order to support social institutions.
“Help for Helpers” - this is the motto of the startsocial competition co-founded by ProSiebenSat.1 in 2001, which promotes voluntary work in the social sector. Around 500 experts from business, the public sector and social institutions throughout Germany support volunteer projects in their practical implementation. In a four-month coaching phase, 100 selected initiatives receive professional advice to further develop and implement their ideas. In 2019, the 25 most convincing projects were once again selected by an expert jury and invited to the Federal Awards Ceremony in Berlin. Seven initiatives received cash prizes totaling EUR 35,000, including a special prize from the German Chancellor. ProSiebenSat.1 employees were involved as coaches and contributed their expertise in various areas. Last year, for example, we supported the suicide prevention program [AUSWEG]Los, the social counseling center Café B21, and the GoBanyo project, which provides homeless people with a mobile shower bus for personal hygiene. The 17th round of the nationwide competition is currently underway.
"Help as a joint effort" - this is the motto under which the WE HELP project group, founded by ProSiebenSat.1 employees, is committed to helping refugees. Since 2015, WE HELP has been in close contact with the local refugee initiative Helferkreis Unterföhring. Every year in August, the WE HELP project group, together with the Helferkreis Unterföhring, their soccer team "Welcome Unterföhring!" and ProSiebenSat.1 employees, organises an afterwork soccer match. In 2019, the initiative again called for various collection campaigns for clothes, shoes and hygiene articles, which benefited the Helferkreis Unterföhring and the clothing store of Flüchtlingshilfe München.
Once a year, ProSiebenSat.1 and other partners award the FIRST STEPS prize for up-and-coming young filmmakers to outstanding graduation films. ProSiebenSat.1 Group uses its particular significance as a film production and distribution company to promote young, creative filmmakers and facilitate their entry into the media and film industry. FIRST STEPS was founded as a private initiative of the film industry by the producers Bernd Eichinger and Nico Hofmann and is considered the most prestigious award of its kind in Germany, Austria and Switzerland. The award, with prize money totaling EUR 115,000, was presented for the 21st time on September 14, 2020, at Holzmarkt, Berlin. Four juries award prizes in a total of nine categories to directors, producers, cinematographers and screenwriters of short, medium-length and full-length feature films, documentaries and commercials, as well as to up-and-coming actors. Since 2012, the NO FEAR Award has also been presented to young producers who have shown exceptional courage in the execution of difficult subject matter.
Under the slogan “Writing for the general public”, FIRST STEPS and its partners invited 14 participants with nine projects to the premises of SevenPictures Film GmbH in Berlin on March 22 and 23, 2019. After a keynote lecture by Stefan Gärtner and Verena Schilling from SevenPictures and a group discussion on “Narrating for the general public”, the panels of experts began, in which the participants received new impulses. Following the pitch of the individual projects, the jury – Solveig Willkommen (Seven.One Entertainment Group), Steffi Ackermann (Warner Bros.) and Sebastian Werninger (UFA Fiction) – finally chose the three winners, who were happy to receive exposé contracts.
promotion of young talent in film
In addition to the FIRST STEPS Awards, ProSiebenSat.1 also promotes young talents from German film and media academies. Since 2011, the Group has been presenting the Mainstream Award in cooperation with the Munich Academy of Television and Film, which honors innovative ideas for TV films and series. The three best submissions receive prizes with a total value of EUR 6,000. In addition, ProSiebenSat.1 cooperates with Baden-Württemberg Film Academy and gives out the so-called "Prime Time Prize" every year for concept ideas for a themed film for SAT.1. With prize money totalling EUR 9,000, the three winners are given the opportunity to further develop their projects. Besides financial resources and expertise, our stations also offer coveted prime time broadcasting slots for particularly creative film ideas. Each year, students also gain exclusive insights into the activities of our stations by spending a day accompanying ProSiebenSat.1 employees, participating in editorial meetings and receiving targeted feedback on their diploma films. In this way, ProSiebenSat.1 makes an important contribution to the promotion of young talents.
How does business work? This is the fundamental question that around 1,500 students from Germany, Austria, and the United States ask themselves every year during their participation in the business@school educational initiative. ProSiebenSat.1 has been supporting the initiative, which was founded by The Boston Consulting Group, since 2015 with practical insights into real business models, promoting the participants’ basic understanding of business. In addition to teaching methodological and content-related terms and interrelationships in a practical manner, the initiative also promotes the students' entrepreneurial skills. In three phases, the participants analyze small and large enterprises over a school year and then develop their own business idea, including a business plan. In 2018/19, a group of students from a Hamburg high school took a closer look at ProSiebenSat.1: In particular, they examined our TV business and conducted a competitor analysis. They presented their results to a ProSiebenSat.1 jury in their final presentation. To date, more than 25,000 students and 2,700 supervisors have participated in business@school.
On the nationwide Girls' Day,businesses, companies and universities open their doors to schoolgirls from the fifth grade upwards. As part of the campaign, the girls learn about apprenticeships and courses of study in the natural sciences, technology, IT and crafts. Around 1.9 million girls have taken part since the launch of Germany's largest career orientation project in 2001.
ProsiebenSat.1 provides schoolgirls with insights into vocational fields that they rarely consider in the process of career orientation. Among other things, the participants gained insights into the tech lab, postproduction, studios and control rooms.
ReDi School of Digital Integration
The ReDi School of Digital Integration is a non-profit school for IT-sawy refugees and asylum seekers. Here, interested parties are given the opportunity to acquire extensive programming skills and, depending on their abilities, to receive training and further education. They are supported by volunteer programmers from IT companies and start-ups, who pass on their knowledge to the refugees. ProSiebenSat.1 Tech Solutions has also supported the ReDi School as a cooperation partner since the end of 2018. ProSiebenSat.1 thereby not only assists financially but moreover transmits knowledge: Employees accompany various events, give courses and act as mentors. The ReDi School not only wants to promote the technological skills of its students, but also offers participants numerous workshops and networking opportunities. In this way, the fugitives can already make first contacts with potential employers.
we support children
Making children fit for their future and opening up opportunities for them is one of the greatest tasks of our society. Sport is an essential part of this as an integrating and identity-building element of everyday life. Therefore in 2017, numerous prominent athletes joined the iniiative “Wir stärken Kinder” (“We support children”) in 2017, which SportdeutschlandTV, ProSiebenSat.1’s digital sports channel, has launched in cooperation with the non-profit organization SOS-Kinderdorf e.V.. Top athletes from various disciplines invite children from the SOS Children’s Villages to sporting events or train together with them to strengthen the sense of community and convey important value. The ProSiebenSat.1 subsidiary Seven.One Sports is thus using the reach of its digital platform SportdeutschlandTV to insprire athletes for the campaign and collect donations
Together with SportdeutschlandTV, Seven.One Sports and Facebook, "Wir stärken Kinder" initiated the first digital fundraising Christmas campaign in December 2018. During this campaign, celebrities, athletes, companies and private individuals shared their favorite Christmas songs in order to draw attention for the initiative of SOS Children’s Villages e.V. In addition to 7Sports, the initiative “Wir stärken Kinder” is also supported by the German Olympic Sports Federation and German Sports Youth.