To us, it also means systematically developing and improving the Group’s sustainability performance and non-financial performance indicators, and aligning the interests of our target groups – particularly our employees, shareholders, viewers, users and business customers. In this context, the Group defines sustainable business conduct as an integrated approach for ensuring our Group’s economic, environmental and social performance.
Since January 2020, ProSiebenSat.1 has also been a signatory to the United Nations (UN) Global Compact and is thus explicitly committed to its ten principles in the areas of human rights, labor standards, environment and climate, and preventing corruption. The United Nations Global Compact is the world’s biggest and most important initiative for responsible corporate governance. Based on ten universal principles and the Sustainable Development Goals (SDGs), it pursues the vision of an inclusive and sustainable global economy. By joining the Global Compact, ProSiebenSat.1 – alongside over 13,000 other companies and organizations from civil society, politics, and academia in more than 160 countries – demonstrates that we are willing to help shaping this vision and strengthening our commitment to sustainability. It also requires us to report annually on the progress achieved in implementing the principles and activities to promote sustainable development (communication on progress).
Non-financial aspects, sustainability performance indicators and ESG information (Environment, Social, Governance) are the responsibility of Christine Scheffler in her function as Member of the Executive Board and Chief Human Resources Officer. During the reporting period, they were assigned to the area of responsibility of the Deputy CEO/Group General Counsel. In implementing the sustainability strategy, the Group has also taken various measures to expand the sustainability organization and enhance the governance structures.
In 2019, a Sustainability Committee was set up. It forms a centralized and interdisciplinary body for managing, monitoring, and developing the sustainability strategy. The Sustainability Committee is consisting of managers and specialists from relevant central functions and operating divisions as well as a works council representative. In 2019 it was chaired by the Deputy CEO, but since March 2020, it has been chaired by Executive Board member and Chief Human Resources Officer Christine Scheffler. The Sustainability Committee met three times in 2019. In May 2019, the sustainability strategy and the Committee’s charter were discussed and adopted. At the meeting in July, key topics included the UN Global Compact and the sustainable marketing model Media4Sustainability. At the meeting in October, guests were invited, and additional project ideas were presented.
In January 2020, a separate Sustainability Department (the Corporate Sustainability Office) headed by the Chief Sustainability Officer was also established. The Corporate Sustainability Office is responsible for the coordination, implementation, and communication of sustainability activities and for stakeholder dialog.
Since 2011, the Group has also placed its public value activities in a larger social context and has underscored their relevance for the Group by establishing an Advisory Board. The interdisciplinary body advises the ProSiebenSat.1 Group on social, ethical and media policy issues and provides impetus on important topics such as education and culture. For the last European elections, for example, it initiated the activation campaign "Go vote!" with prominent faces and influencers of ProSiebenSat.1. In addition to Bavaria’s former minister president Dr. Edmund Stoiber (chair), the board members include Prof. Wolfgang A. Herrmann, President Emeritus of the Technical University of Munich, Dr. Heike Kahl, Managing Director of the German Children and Youth Foundation, Prof. Bodo Hombach, President of the Bonn Academy for Research and Teaching of Practical Politics, and Maximilian Schöberl, Head of Corporate Communications and Politics and Chief Representative of the BMW Group.