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ProSiebenSat.1 Group reaches around 45 million TV households every day with its stations in its TV markets in the DACH region; at the end of 2017, the websites managed by SevenOne Media, the ProSiebenSat.1 marketer, also had a monthly reach of around 38 million unique users.

The distributed content contributes to the diversity of information and helps shape the opinions of viewers and users. We are aware of this social responsibility. ProSiebenSat.1 therefore makes targeted use of the wide reach of its media offerings to focus on important ecological, societal and sociopolitical issues and thus make a valuable contribution to society as a company. In doing so, we observe the principles of editorial freedom and journalistic independence. In 2011, the Group placed its public value activities in a larger social context and underscored their relevance for the Group by establishing an Advisory Board. The interdisciplinary body chaired by Bavaria’s former minister president Dr. Edmund Stoiber advises ProSiebenSat.1 Group on relevant social, ethical and media-political issues and provides impetus on important topics such as education and culture. In 2017, the Advisory Board met three times. Members of the Executive Board as well as other decision-makers in the Group participated in these events. In view of ProSiebenSat.1’s young target group, the Advisory Board prioritized the issue of digital education. The Board intends to use corresponding measures to strengthen the media literacy of young people in particular and give them guidance in the digital world, as these skills are increasingly becoming a prerequisite for participation in society and access to the labor market. One example of this is the SchoolsON project, which was carried out for the third time in 2017. Due to the German parliamentary elections in 2017, another public value focus with regard to diversity of opinion was a campaign to convey political issues and promote political participation among young viewer groups in particular.

Focus Areas of Public Value Activities and Specific Measures

OPINION MAKING 

 

• Programming focus areas and campaigns (e.g. German parliamentary elections)
• Green Seven
• Day of Heroines
• CHALLENGE 

 MEDIA LITERACY

 

• SchoolsON

DISSEMINATION OF INFORMATION

 

• Accessibility (subtitles in TV programming)

CORPORATE VOLUNTEERING

 

• startsocial
• Social Day
• WE HELP

DONATIONS AND SPONSORSHIP

 

• RED NOSE DAY
• "Wir stärken Kinder" (We support Children)
• FIRST STEPS
• GreenTec Awards

When selecting measures, we focus on topical, socially relevant issues that affect young target groups in particular, and pursue four strategic goals:

  • Building knowledge
  • Offering opportunities
  • Communicating values
  • Promoting culture