Advertising that doesn’t feel like advertising? That’s an art Jolanda Feigl has mastered.

In this interview, Daniel Koller, Director Strategy, Content & Creation of Seven.One AdFactory, explains how the idea for the campaign arose, how it was realized at AdFactory’s Creative House and why Flutwein has become a piece of German history.

15 minutes of prime-time airtime for Joko Winterscheidt and Klaas Heufer-Umlauf, who won their show "Joko & Klaas vs. ProSieben" against the most famous ProSieben station faces. The presenters always devote the time to topics that move the world.