Influencers are some of the most compelling brand ambassadors of our time. Studio71 boasts one of the world’s largest rosters of the most popular social media stars with the broadest reach.

For more than 20 years, ProSiebenSat.1 employees have supported social initiatives with their expertise in a wide range of areas.

Redseven Entertainment is behind many successful formats, not only at ProSiebenSat.1 but also at various other stations and platforms. Jobst Benthues tells us which formats these are and how Redseven has developed over the years.